Influitive acquires Toronto-based CRM app developer Triggerfox

Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its

Published on: March 22nd, 2016 Eric Emin Wood

Influitive acquires Ironark Software, raises $8.2 million in capital

Toronto-based marketing software maker Influitive announced today that it has acquired mobile app startup Ironark Software, the company behind home and family organizer Hub and business task and schedule manager Workbase; and that,

Published on: March 2nd, 2016 Eric Emin Wood’s 2015 holiday video round-up

Ah, the holidays - that time of year marked by last-minute shopping, taking advantage of unused vacation time, sweater-based office parties - and Canadian companies using the wonderful world of online video to

Published on: December 23rd, 2015 Eric Emin Wood

$30.5M in funding will help Toronto’s Influitive grow advocate marketing business

Toronto-based cloud marketing platform developer Influitive has closed a Series B financing round worth $30.5 million the company says will allow it to expand its offerings and capture a growing opportunity in the

Published on: July 9th, 2015 Jeff Jedras

Influitive Communities helps B2B marketers boost customer engagement

Advocate marketing company Influitive has launched a new platform to help business to business (B2B) marketers create customer communities and boost member engagement. Influitive Communities is an extension of the company’s AdvocateHub platform,

Published on: May 13th, 2015 Jeff Jedras

Mark Organ’s secrets of how to create and grow a $1 billion market category

Some startups create new products or services, and others create an entirely new market category. Mark Organ is an entrepreneur that's done this twice with his marketing-oriented startups and he's at Dreamforce, the

Published on: October 14th, 2014 Brian Jackson

Vancouver marketing team recruits advocate ‘A-team’ to drive referrals

When James Thomas, the chief marketing officer at Vancouver-based Allocadia Software Inc. has a problem... and no one else can help... he can turn to... if he can find them... his A-team! Except

Published on: May 6th, 2014 Brian Jackson

Canadian company Christmas video greetings

With Canada Post recently announcing it will no longer deliver letters door to door, perhaps sending Christmas greeting cards by post will become a thing of the past. Many already opt for a

Published on: December 20th, 2013 Brian Jackson

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Dreamforce conference. What do

Published on: December 13th, 2013 Brian Jackson

#FollowFriday – 3 Canadian tech marketers worth following on Twitter

We're taking our #FollowFriday practice beyond Twitter at so we can tell you a little bit more about the people we're adding to our Twitter lists (and tweeting them twice). This week,

Published on: December 13th, 2013 Brian Jackson

Is brand advocacy the new marketing phase?

If you were to ask the CEO of a software company that specailizes in cultivating brand advocates what direction marketing is heading in the future, what answer would you expect? Yes, Richard Beedon

Published on: November 12th, 2013 Brian Jackson

Influitive launches ‘Maven’ mobile app for brand influencers

Got a few seconds to kill? If you've got six, then it's enough time to Vine. If you have the luxury of 15 seconds to yourself, then you can make an Instagram video.

Published on: June 25th, 2013 Brian Jackson

Salesforce AppExchange a growing startup route to market

A New Brunswick-based startup is turning to the AppExchange to help bring its relationship capital platform to a new market. The startup – Introhive – is no stranger to Salesforce. It was

Published on: June 20th, 2013 Jeff Jedras