Help your top customers write engaging case studies with Influitive’s new tool

Toronto-based B2B marketing firm Influitive wants to help your customers write testimonials for you. Last week the company released Upshot, a new content generation tool/online publishing platform that leverages Influitive's multi-channel online presence

Published on: January 27th, 2017 Eric Emin Wood

Customer marketing key for B2B companies, Influitive report says

A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017

Published on: January 12th, 2017 Mandy Kovacs

From Buster the boxer to Frankenstein’s monster: ITBusiness.ca’s 2016 holiday video round-up

The holidays are here, bringing with them the requisite Christmas carols, Starbucks gift cards, absent colleagues, and companies using online video to thank their customers for another great year. We've rounded up a

Published on: December 23rd, 2016 Eric Emin Wood

Influitive positions itself as ‘advocate platform’ with Solstice update

Toronto-based marketing software firm Influitive released a major update to its advocacy marketing product on Tuesday, introducing personalization, more social features for advocate users, and a better mobile experience. Influitive's flagship product AdvocateHub is

Published on: June 21st, 2016 Brian Jackson

Influitive acquires Toronto-based CRM app developer Triggerfox

Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its

Published on: March 22nd, 2016 Eric Emin Wood

Influitive acquires Ironark Software, raises $8.2 million in capital

Toronto-based marketing software maker Influitive announced today that it has acquired mobile app startup Ironark Software, the company behind home and family organizer Hub and business task and schedule manager Workbase; and that,

Published on: March 2nd, 2016 Eric Emin Wood

ITBusiness.ca’s 2015 holiday video round-up

Ah, the holidays - that time of year marked by last-minute shopping, taking advantage of unused vacation time, sweater-based office parties - and Canadian companies using the wonderful world of online video to

Published on: December 23rd, 2015 Eric Emin Wood


$30.5M in funding will help Toronto’s Influitive grow advocate marketing business

Toronto-based cloud marketing platform developer Influitive has closed a Series B financing round worth $30.5 million the company says will allow it to expand its offerings and capture a growing opportunity in the

Published on: July 9th, 2015 Jeff Jedras

Influitive Communities helps B2B marketers boost customer engagement

Advocate marketing company Influitive has launched a new platform to help business to business (B2B) marketers create customer communities and boost member engagement. Influitive Communities is an extension of the company’s AdvocateHub platform,

Published on: May 13th, 2015 Jeff Jedras

Mark Organ’s secrets of how to create and grow a $1 billion market category

Some startups create new products or services, and others create an entirely new market category. Mark Organ is an entrepreneur that's done this twice with his marketing-oriented startups and he's at Dreamforce, the

Published on: October 14th, 2014 Brian Jackson

Vancouver marketing team recruits advocate ‘A-team’ to drive referrals

When James Thomas, the chief marketing officer at Vancouver-based Allocadia Software Inc. has a problem... and no one else can help... he can turn to... if he can find them... his A-team! Except

Published on: May 6th, 2014 Brian Jackson

Canadian company Christmas video greetings

With Canada Post recently announcing it will no longer deliver letters door to door, perhaps sending Christmas greeting cards by post will become a thing of the past. Many already opt for a

Published on: December 20th, 2013 Brian Jackson

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Published on: December 13th, 2013 Brian Jackson