Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

#FollowFriday – 3 Canadian tech marketers worth following on Twitter

We're taking our #FollowFriday practice beyond Twitter at ITBusiness.ca so we can tell you a little bit more about the people we're adding to our Twitter lists (and tweeting them twice). This week,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

Is brand advocacy the new marketing phase?

If you were to ask the CEO of a software company that specailizes in cultivating brand advocates what direction marketing is heading in the future, what answer would you expect? Yes, Richard Beedon

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2013 Brian Jackson

Influitive launches ‘Maven’ mobile app for brand influencers

Got a few seconds to kill? If you've got six, then it's enough time to Vine. If you have the luxury of 15 seconds to yourself, then you can make an Instagram video.

Share on LinkedIn Comment on this article Share with Google+ Published on: June 25th, 2013 Brian Jackson

Salesforce AppExchange a growing startup route to market

A New Brunswick-based startup is turning to the Salesforce.com AppExchange to help bring its relationship capital platform to a new market. The startup – Introhive – is no stranger to Salesforce. It was

Share on LinkedIn Comment on this article Share with Google+ Published on: June 20th, 2013 Jeff Jedras

Toronto social marketing firms merge after ‘divine intervention’

Two Toronto-based social software startups are merging after Influitive Corp. announced its acquisition of Engagio yesterday, but the teams have already been working together for nearly two weeks, according to the founders.Influitive offers

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2013 Brian Jackson

Influitive announces $7.3 million funding round

A Toronto-based startup firm that helps companies turn happy customers into marketing advocates has raised a $7.3 million Series A round of funding.Influitive, also co-headquartered in San Francisco, announced yesterday it closed the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 18th, 2012 Brian Jackson

2013 will be year of crowdfunding and brain controlled computing

It's that time of year again. The tech journalists at IT World Canada are gazing into their crystal balls once again and prognosticating on what developments the tech industry will see in 2013.

Share on LinkedIn Comment on this article Share with Google+ Published on: December 7th, 2012 Brian Jackson

Influitive showcases social marketing at Dreamforce launch

Influitive founder Mark Organ knows the power of peer recommendations – that's why he's seeded the show floor at San Francisco's Dreamforce conference with happy users of his new software as it debuts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 20th, 2012 Brian Jackson

Influitive launches AdvocateHub marketing platform

Toronto-based Influitive Inc. launched its business-to-business marketing tool AdvocateHub Web service today, the firm announced.AdvocateHub takes a different approach to marketing, by allowing companies to build up communities of customers and partners who

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2012 Brian Jackson

Influitive raises $3.75 million fund to fuel AdvocateHub

Toronto-based Influitive Inc., a startup firm that allows businesses to use their customer advocates as a marketing resource, has raised $3.75 million in a seed round of financing, it announced today. There are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2012 ITBusiness Staff