Google’s iBeacon competitor ‘Eddystone’ expands capability of Bluetooth beacons

Thanks to Google Inc.'s new Eddystone protocol for Bluetooth low-energy (BLE) beacons, retailers may soon no longer need smartphone users to have an app installed before sending them a proximity-based message. Google announced

Published on: July 22nd, 2015 Brian Jackson

Rover brings iBeacon proximity technology to Maple Leafs Draft Party tonight

Fans of the Toronto Maple Leafs attending the hockey team’s draft party tonight will receive special offers and have the chance to win prizes through the Leafs’ mobile app, thanks to mobile engagement

Published on: June 26th, 2015 Jeff Jedras

Adobe’s new Marketing Cloud features helps marketers send contextual emails, make online sales more direct

Adobe Systems Inc. has added a slew of new features to the Adobe Marketing Cloud for digital marketers, including services aimed at email marketing and ecommerce. On Monday, Adobe announced it will now

Published on: January 12th, 2015 Candice So

2015 Predictions: Canadian Tire launches location-based marketing

In 2015, you'll find that there is one more channel for marketers to reach you on that most people didn't experience previously - a message pushed to your smartphone, triggered by your proximity

Published on: December 2nd, 2014 Brian Jackson

iBeacon opportunity goes far beyond retail: ABI Research

Both Apple's iBeacon and Bluetooth Low Energy (BLE) devices in general have become popular in the retail market during this past year, but that's only setting the stage for this new location-detecting technology's

Published on: July 14th, 2014 Brian Jackson

Apple’s WWDC keynote: What marketers should watch for

Apple Inc.'s annual gathering of thousands of developers in San Francisco for its Worldwide Developer's Conference (WWDC) is also one of the most-watched and most-talked about events and the tech events calendar. Apple,

Published on: May 30th, 2014 Brian Jackson

Mesh conference lives on through mobile app and iBeacon

When a conference ends, it doesn’t take long after the last speaker gives her closing words and the attendees filter out of the area – soon after, all of the booths get taken

Published on: May 28th, 2014 Candice So

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Published on: April 22nd, 2014 Brian Jackson

Does baseball’s iBeacon endorsement mean Apple’s devices are a marketing home run?

I remember the first time I was the target of geo-locational marketing through the use of Bluetooth low energy devices. It was in San Francisco, while I was exploring Pier 39 in the

Published on: March 31st, 2014 Brian Jackson

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Published on: March 27th, 2014 Brian Jackson

Video: Nomi bringing e-commerce insights into physical stores at Dx3

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 12th, 2014 Candice So

Touring the “mobile innovation store”

Last week, we had a chance to take a look at how stores can bring mobile technology into a physical store. The idea is for retailers to give their consumers more of an

Published on: March 12th, 2014 Candice So

Nomi making physical stores ‘clickable’ for retailers and customers

It’s a scenario lots of retailers can understand – after helping a customer in-store, the customer leaves without making a purchase -and there’s no way to know why, or how to change that

Published on: March 6th, 2014 Candice So