Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

5 Nexus 5 setups: Brian Jackson, editor of ITBusiness.ca

One fated morning I woke up and started my routine as per normal. I put on a pot of coffee, chose my clothes from my wardrobe for the day, and went to grab

Share on LinkedIn Comment on this article Share with Google+ Published on: July 31st, 2014 Brian Jackson

How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

Chekkt aims to be a new Amazon or eBay for B2B buyers

For B2B buyers on the hunt for a software solution, combing through technical manuals and wading through vendor websites can be tedious work – and for small businesses and startups, it’s often just

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

Android everywhere – including the enterprise

For this year's edition of Google I/O, tech spectators everywhere were expecting an Android-heavy show - and Google Inc. delivered, bringing out announcements on how Android will be reaching into more and more

Share on LinkedIn Comment on this article Share with Google+ Published on: June 25th, 2014 Candice So

A look ahead at Google I/O 2014

People have come to expect a lot from Google's I/O conference, held in San Francisco, Calif. every year. While it's typically classed as a developers' conference, it's become a big event for tech

Share on LinkedIn Comment on this article Share with Google+ Published on: June 23rd, 2014 Candice So

Google giving small businesses the power to manage their presence online

Google Inc. is launching a new, free dashboard designed for small to mid-sized businesses (SMBs), helping them get noticed online. Branded as Google My Business, the service allows SMBs to manage their presence

Share on LinkedIn Comment on this article Share with Google+ Published on: June 17th, 2014 Candice So

Hurdles remain to digital wallet dream in Canada: panel

Canada might be a market with the ideal conditions for digital wallets to see widespread usage, but there's still some major hurdles to be overcome before consumers can really opt to leave their

Share on LinkedIn Comment on this article Share with Google+ Published on: June 11th, 2014 Brian Jackson

Google’s new “Sponsored Email” feature – is it CASL-compliant?

Google’s new “Sponsored Email” feature is being rolled out and tested slowly across many areas. The program has been in some states in the United States for at least a year, but now it's

Share on LinkedIn Comment on this article Share with Google+ Published on: June 6th, 2014 Monica Goyal

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

Will Google bring the right to be forgotten to Canada?

About a year ago on ITBusiness.ca, I examined the question whether we had the right to be forgotten. Then, It seemed that individual’s ability to be forgotten on the Internet was still up

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Monica Goyal

5 pointers for marketers writing SEO-friendly content

As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Candice So

Google diversity numbers remind us gender equality remains unattained

A blog posted yesterday by Google Inc. has been getting attention and becoming the topic of discussion on social media. The search giant is being surprisingly candid about its failure to achieve a

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Brian Jackson