4 guidelines to reaching mobile users through Google search [infographic]

With more than half of Google's 100 billion monthly searches now being conducted on mobile devices, and the company's own research concluding that more than 77 per cent of mobile searches in Canada

Published on: March 23rd, 2016 Eric Emin Wood

Groupon reaches 1 billion sales: A brief and profitable, but tumultuous timeline

Groupon recently announced the sale of its one billionth promotion - an $11 for $20 coupon from Peters, Missouri-based Italian restaurant Pirrone’s Pizzeria, which received $10,000 USD for the honour. (The purchaser, naturally

Published on: March 16th, 2016 Eric Emin Wood

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

New mobile feature lets Google act as your travel agent

Google Inc. announced a new service today that travellers can use to plan their next vacation - and it's mobile-only. Powered by the same engine as the company's signature search, Google Destinations provides

Published on: March 9th, 2016 Eric Emin Wood

Roundup: How tech firms are celebrating International Women’s Day

From Twitter hashtags to Google videos to events inviting youth to see how a tech office runs, major tech brands made a concerted effort to recognize this year's International Women's Day. A few

Published on: March 8th, 2016 Eric Emin Wood

Google adds new business-related security features to Gmail

Google Inc. has added additional security features to its Data Loss Prevention (DLP) service for Gmail, the company announced this week, making it a bit harder for users to send out sensitive information

Published on: March 1st, 2016 Eric Emin Wood

Here’s how to use your voice to write and edit in Google Docs

Having added a voice typing feature to Google Docs last year, Google Inc. recently added another update to its signature cloud-based word processing software that not only allows users to write documents by

Published on: February 29th, 2016 Eric Emin Wood

The art of creating a valuable white paper is about understanding your customers

Looking to effectively market your communications collateral is an art. Even what may seem like the most inscrutable of decisions can make a huge impact on your results. Like the inclusion of a

Published on: February 10th, 2016 Fawn Annan

3 surefire ways to make Google ban your ad

Every day, Google Inc. disables more than 2.1 million ads for violating its policies, and it disabled so many in 2015 that if you spent even one second looking at each of them,

Published on: February 1st, 2016 Brian Jackson

Google ads catching up with Facebook’s clickthrough rate: Adobe report

The global growth in paid search engine marketing (SEM) is slowing down at the expense of mobile advertising, according to a new report by Adobe Systems' Digital Index division. Among other findings, the

Published on: February 1st, 2016 Eric Emin Wood

Mobile ads engage consumers more than TV ads, Google biometric study shows

Zara Kanji, Google Canada's strategy and insights lead, was home for the holidays and catching up on the third season of Mr. Selfridge when she received an alert on her smartphone: Donald Trump’s

Published on: January 28th, 2016 Eric Emin Wood


How Google is boosting cloud networks

One of the most advanced computer networks has been built by Google over the past decade. Thousands of miles fiber of optic cables serve as Google's backbone. Furthermore, Google uses advanced networking software

Published on: January 14th, 2016 Robert Cordray

3 CMO trends for 2016 show how ‘digital disruption’ is evolving

I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends

Published on: January 12th, 2016 Fawn Annan