3 benefits of applying Google Analytics to your AdWords efforts

Many companies simply use Google Analytics as a tool for measuring traffic on their websites - but as illustrated by Sean Quadlin, Google Inc.’s search engine marketing (SEM) best practices marketing manager, it

Published on: May 6th, 2016 Eric Emin Wood

Google purchases Toronto-based makers behind app training software Synergyse

Google Inc. has announced that it will be purchasing the Toronto-based developers behind Synergyse, a virtual training service that helps users master Google Apps. Synergyse itself will be added to Google Apps later

Published on: May 3rd, 2016 Eric Emin Wood

HP unveils new high-end Chromebook 13, undercuts Pixel

  HP Inc. is adding to its Chromebook line with a new laptop that's billed as having the right specs and style for business professionals, the vendor announced on Thursday. The notebook features

Published on: April 29th, 2016 Brian Jackson

Toronto joins New York, Paris, Mumbai as latest city to host YouTube Space

Aspiring viral video creators in Toronto may want to head down to George Brown College's Centre for Arts, Design & Information Technology to do their next shoot, as Google announced that it's opening

Published on: April 27th, 2016 Brian Jackson

Startup TO: Why ‘The Six’ can compete with Silicon Valley for startup success

There’s an allure to Silicon Valley. The namesake TV series and movies about its history like the Social Network, show a scrappiness and drive of bustling entrepreneurs. That deep down go-getter attitude, mixed with

Published on: April 26th, 2016 Ashley Huffman

Quebec PhD students win international analytics competition

LAS VEGAS - A team of students from Universite Laval won an international student competition with a very wordy analysis at the SAS Global Forum. Analytics software powerhouse SAS challenged post-secondary students to

Published on: April 21st, 2016 Brian Jackson

4 mobile-friendly extensions to use in Google AdWords

Think your business is ideally suited for mobile users, but your Google ads don't seem to be reaching them? Sean Quadlin, Google Inc.'s search engine marketing (SEM) best practices marketing manager, has a

Published on: April 7th, 2016 Eric Emin Wood



Add 360-degree imagery to your website with Google’s new VR View service

Great news for retailers, designers, travel companies, and anyone else whose apps or websites could be improved with the addition of a 360-degree photo or virtual reality tour: Google Inc. has made embedding

Published on: March 31st, 2016 Eric Emin Wood

Google begins AdWords redesign for “mobile-first” market

Google Inc. has announced it will be redesigning AdWords, its signature online marketing service, in response to changing user habits and the evolving nature of its content. In a March 28 blog post,

Published on: March 29th, 2016 Eric Emin Wood

4 guidelines to reaching mobile users through Google search [infographic]

With more than half of Google's 100 billion monthly searches now being conducted on mobile devices, and the company's own research concluding that more than 77 per cent of mobile searches in Canada

Published on: March 23rd, 2016 Eric Emin Wood

Groupon reaches 1 billion sales: A brief and profitable, but tumultuous timeline

Groupon recently announced the sale of its one billionth promotion - an $11 for $20 coupon from Peters, Missouri-based Italian restaurant Pirrone’s Pizzeria, which received $10,000 USD for the honour. (The purchaser, naturally

Published on: March 16th, 2016 Eric Emin Wood

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood