How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Share on LinkedIn Comment on this article Share with Google+ Published on: October 16th, 2014 Candice So

Crowdlinker’s tool treats social media as a ‘basic need’

When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Candice So

This week – Google’s Nexus 9 and Apple’s lighter iPad, new Macs

It's going to be busy times for both Google and Apple this week. Ahead of the holidays, tomorrow Google is expected to launch its latest tablet, the Nexus 9. The tablet should be

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Candice So

Resistance is futile, businesses must blend digital humanists and machinists to avoid disruption: Gartner

Day two of the 2014 Gartner Symposium was all about the disruption and change that we are seeing as the digital revolution unfolds. Gartner’s looked at the pace and impact of digital change.

Share on LinkedIn Comment on this article Share with Google+ Published on: October 7th, 2014 Jim Love

Google search users now faster and smarter: Mediative

No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

Adobe Photoshop now available for Google Chromebooks

Google Inc. has just upped its game for its line of Chromebooks, announcing today a new integration with Adobe Systems Inc. that will bring Photoshop to Chromebook users. For users of Adobe’s Creative

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2014 Candice So

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Brian Jackson

Google offering startups $100,000 credit for Google Cloud Platform

Google Inc. announced today it’s giving out a one-year, $100,000 credit to startups using its Google Cloud Platform service, a boon for new companies looking to use the cloud to get their businesses

Share on LinkedIn Comment on this article Share with Google+ Published on: September 12th, 2014 Candice So

Top 10 smartphones for business: Google Nexus 5

Editor’s note: This review is part of our series on the top 10 smartphones released this year. The series was designed to explore how business users can be productive with these devices, and

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Alex Davies

Android Auto: New dimensions in mobile technology

Mobile technology is all around us. Once only part of phones and PDAs, it has expanded into a dizzying array of tablets, ultrabooks and hybrids, blurring the lines between devices we know and

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Robert Cordray