Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2014 Candice So

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Brian Jackson

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Brian Jackson

Google offering startups $100,000 credit for Google Cloud Platform

Google Inc. announced today it’s giving out a one-year, $100,000 credit to startups using its Google Cloud Platform service, a boon for new companies looking to use the cloud to get their businesses

Share on LinkedIn Comment on this article Share with Google+ Published on: September 12th, 2014 Candice So

Top 10 smartphones for business: Google Nexus 5

The Nexus 5 is the latest in Google’s Nexus series of phones that are sold both directly by Google and by carriers. Other OEMs make the devices for Google, and Nexus phones always

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Alex Davies

Android Auto: New dimensions in mobile technology

Mobile technology is all around us. Once only part of phones and PDAs, it has expanded into a dizzying array of tablets, ultrabooks and hybrids, blurring the lines between devices we know and

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Robert Cordray

Yahoo’s Tumblr acquisition fails to reclaim display ads market: eMarketer

Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 21st, 2014 Brian Jackson

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

5 Nexus 5 setups: Jeff Radecki, web developer of ITBusiness.ca

When my iPhone 4 couldn't cut it anymore and I was given free reign to pick my next smartphone I did a lot of research. It was pretty close between the HTC One,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Jeff Radecki

Google Maps adds new Explore feature to highlight local businesses

Keeping your Google+ profile page updated with accurate information just got a little more important for local businesses. While Google has already given businesses plenty of reasons to want to take control of

Share on LinkedIn Comment on this article Share with Google+ Published on: August 11th, 2014 Brian Jackson

How marketers can make use of Google+

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes

Share on LinkedIn Comment on this article Share with Google+ Published on: August 11th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So