Why retention is going to be more important for app marketers than new users

In the future, flashy ad campaigns to attract new app users may no longer be enough. Research from Gartner says users are looking to integrate apps more deeply into their daily lives, and

Published on: April 1st, 2015 Jeff Jedras

Adobe’s strategy vision for marketing charts a challenging path

Salt Lake City - Adobe Systems Inc. didn't waste any time at its annual Summit conference in telling its audience of marketers that their field is experiencing a sea change, and marketing must

Published on: March 10th, 2015 Brian Jackson

Apple is new King of the smartphone castle; bumps Samsung to No. 2

After three years of shipping the most smartphones on Planet Earth, Samsung Electronics has been dethroned – Apple is the new King of the Smartphones – and your pocket. The smartphone market had

Published on: March 4th, 2015 Jeff Jedras

3 things to watch for at Mobile World Congress 2015

From March 2 to 5, technology vendors, analysts, users and enthusiasts will descend on Spain for the 2015 Mobile World Congress in Barcelona. It’s a time when the latest and greatest in mobile

Published on: February 23rd, 2015 Jeff Jedras

Hand-me-down smartphones getting a new lease on life

Are you one of those smartphone users quick to dump your handset when something shiny and new comes along? New research shows you’re in the majority, and you’re also helping to fuel a

Published on: February 18th, 2015 Jeff Jedras

As demand for mobile data rockets upward, service providers and developers need to adjust: Gartner

It’s no surprise more of us are turning to our smartphones and tablets for work and play, especially when we use those devices to check our email, watch videos online, and check up

Published on: February 5th, 2015 Candice So

PC sales improve by 1% – and that’s not too shabby: Gartner

PC sales are slowly yet surely creeping their way upwards, with analysts pointing to a one per cent increase in the number of PCs shipped worldwide as a clue that the market is

Published on: January 13th, 2015 Candice So

Samsung losing some market share in Q3, thanks to Chinese smartphone makers: Gartner

Even as the number of Android users seem to be surging ahead of those using Apple iOS, Samsung may be losing some of its ground in smartphone sales to up-and-coming Chinese handset makers,

Published on: December 15th, 2014 Candice So

Here’s why the Warner Music Group CTO thinks time to business value is the most important IT metric

Technology is driving change faster than most organizations can adapt. Many IT leaders struggle to add value to the business and must evolve their thinking or risk being disintermediated. It is not enough

Published on: November 21st, 2014 Brian Clendenin

Mobile devices can no longer be ignored in marketing strategy: Gartner

With North Americans spending more than two full hours per day on average looking at their smartphones, it's no surprise that marketing budgets are also going mobile - but that new investment doesn't

Published on: November 5th, 2014 Brian Jackson

How one woman answered Nadella on asking for a raise

Now the media frenzy has somewhat subsided over Microsoft CEO Satya Nadella's comments at the Grace Hopper Celebration of Women in Computing Conference, let me try to put it all in perspective. I

Published on: October 20th, 2014 Catherine Aczel Boivie

Gartner Symposium concludes by making clear that CIO challenges are daunting

The uphill battle of the CIO in building themselves into leadership positions involves overcoming not only the general dislike of technology in popular culture, but the view that technology-based rules in the work

Published on: October 10th, 2014 Jim Love

Gartner shares golden rule of ‘digital humanism’

Yes, it's time for the annual Gartner Symposium for 8,500 senior IT executives, including over 3,000 CIOs. The symposium, an annual event that takes place at the Orlando Disney hotels, is in one

Published on: October 9th, 2014 Catherine Aczel Boivie

PC sales bouncing back as consumers buy fewer tablets: Gartner

PC sales may be in for a slow rebound, thanks to more first world consumers already owning tablets and starting to buy desktops again. On Thursday, research firm Gartner Inc. reported 79.4 million

Published on: October 9th, 2014 Candice So