How to evaluate your social media brand beyond the numbers

Let me tell you about something I call 'Empty House Syndrome' - picture yourself as a trick-or-treater on Halloween, going door to door to collect candy. You approach the homes with lights on

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2013 Brian Jackson

Crowdfunding fever spreads to Canadian city halls seeking relief from budget pressures

You could call the Statue of Liberty the first successfully crowdfunded municipal project. Not the construction of the actual copper icon by Paris-based Gaget, Gauthier and Cie Workshop in 1881, but the funding

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2013 Brian Jackson

Waterloo gets its own crowdfunding hub

Aside from Canada Day, Waterloo, Ont. has something else to celebrate today - the launching of a new crowdfunding platform specifically designed for citizen engagement purposes that is backed by city hall. The

Share on LinkedIn Comment on this article Share with Google+ Published on: July 1st, 2013 Brian Jackson

How to use Facebook’s new ‘Promoted Page Likes’ ad

After four months of testing ‘Promoted page Likes’ with U.S. businesses, Facebook has rolled out the feature globally. It eliminates the use of the complicated dashboard that was in place before.  This will

Share on LinkedIn Comment on this article Share with Google+ Published on: May 3rd, 2013 Wolston Lobo

Would a ‘robo-boss’ be an upgrade for your manager?

As technology continues to impact how work is done, there is an intriguing new speculation presented by a recent article in the Globe & Mail. It asks, “Could your next boss be a robot?”

Share on LinkedIn Comment on this article Share with Google+ Published on: April 29th, 2013 Marylka Empey

Animated GIFs’ retro comeback is about engagement

Last week Google announced that their social network (Google+ for those of you at home keeping score) would begin supporting animated GIFs as profile pictures. With the popularity of Twitter's Vine app coupled with the dominance of

Share on LinkedIn Comment on this article Share with Google+ Published on: April 3rd, 2013 Karim Kanji

How to spot a social media ‘poser’

Bob Bossman, a hiring manager is searching through various CV’s to hire someone capable to handle the social media assets in the company. He goes through John’s CV and looks up his social

Share on LinkedIn Comment on this article Share with Google+ Published on: March 26th, 2013 Wolston Lobo

Social media content requires more than ‘just a few minutes’

Content is important. That's the message that Tara Hunt, author and social media speaker, hammers home in capital letters in a blog post today. Hunt makes good points for companies that are considering

Share on LinkedIn Comment on this article Share with Google+ Published on: January 11th, 2013 Brian Jackson

Facebook’s new mobile ads push directly to app stores

Facebook announced on Tuesday a new mobile-optimized ad unit that will direct users directly to install mobile apps.A beta program is available for a limited number of developers who want to try the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 9th, 2012 ITBusiness Staff

5 ways to make use of Facebook’s promoted posts

 If your business' Facebook Page has more than 400 likes, you now have the option to try a new advertising feature called "Promoted Posts." The button, which you'll find at the bottom of

Share on LinkedIn Comment on this article Share with Google+ Published on: June 5th, 2012 Kristin Burnham

XConnect: Viafoura co-founder and CTO Ali Ghafour

Viafoura is the leading audience engagement platform for premier digital publishers. Their platform adds advanced social functionality to large news and entertainment websites and mobile applications. Through the power of conversation, curation and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 4th, 2012 ITBusiness Staff

Adobe Social to help marketers put ROI on social media

Adobe Systems Inc. kicked off its Digital Marketing Summit in Salt Lake City today with a slew of product announcements hinging around its Digital Marketing Suite.Adobe Social is a new product that will

Share on LinkedIn Comment on this article Share with Google+ Published on: March 21st, 2012 ITBusiness Staff

Tetra Pak cartons become video game controllers in AR promotion

When most kids play games with their Tetra Pak juice boxes, it likely involves shooting jets of liquid out of the straw at one another – but that may soon change thanks to

Share on LinkedIn Comment on this article Share with Google+ Published on: March 12th, 2012 Brian Jackson

Giving your team ownership

By Francis Moran In our last post, we looked at how Screenreach Interactive is managing its beta testing process to prepare for the launch of a new version of Screach in the near future.

Share on LinkedIn Comment on this article Share with Google+ Published on: February 14th, 2012 Francis Moran