Beyond domains: GoDaddy adds email marketing, search engine visibility to its offerings

TORONTO – Thanks to their Superbowl ads with celebrities like auto racer Danica Patrick, most people know that GoDaddy offers domain registration for individuals and small businesses. Now GoDaddy is looking to go

Published on: October 9th, 2015 Jeff Jedras

Rare.io launches automated predictive email marketing solution

Rare.io of Ottawa is targeting retailers looking to make better use of email marketing to drive repeat business with a new automated predictive email marketing solution. According to the vendor, the solution uses

Published on: September 25th, 2015 Jeff Jedras

Avoiding shiny object syndrome

Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch

Published on: August 31st, 2015 Nectarios Economakis

Wix and Facebook partner on ad creation tool for marketers

  Web development platform Wix.com Inc. is teaming up with Facebook Inc. to make it easier for Wix users to create Facebook ads directly from the Facebook platform. In addition to offering template

Published on: July 20th, 2015 Jeff Jedras

1-800-GOT-JUNK? turns junk-tossers into return customers with IBM Silverpop

Ask Travis Bonneteau, email marketing specialist at 1-800-GOT-JUNK? about what his favourite email campaign was in the past year and he'll tell you about the one with a six-foot-tall walkie-talkie and a mummified

Published on: June 25th, 2015 Brian Jackson

CASL hasn’t cramped the email marketing style of Canadian businesses: survey

Nearly one year after Canada’s Anti-Spam Legislation (CASL) came into force, a new survey shows Canadian businesses rely on email marketing as much as ever to reach new and existing customers. New research

Published on: June 9th, 2015 Jeff Jedras

NetSuite buys cloud-based email marketing vendor

Cloud-based financials, enterprise resource planning and omnichannel commerce vendor NetSuite is burnishing its marketing platform with the $200 million acquisition of Bronto Software. NetSuite announced a definitive agreement on Thursday to acquire Bronto,

Published on: April 23rd, 2015 Jeff Jedras

New lead nurturing tool integrates with MailChimp, WordPress

A Colorado company has a new email and lead tracking system that integrates into platforms such as WordPress and MailChimp, so marketing and sales professionals don’t need to leave the platform they work

Published on: April 6th, 2015 Jeff Jedras

Dating web site PlentyOfFish pays $48,000 for alleged CASL violations

While the second penalty faced by a Canadian business under the Canadian anti-spam law (CASL) is just a fraction of the first, it’s still likely to cause some pain to the alleged offender.

Published on: March 25th, 2015 Jeff Jedras

CASL’s $1.1 million spam fine: Outlier or the new normal?

News last week of the $1.1 million fine levied by the Canadian Radio-television and Telecommunications Commission (CRTC) against a Quebec company for violations of the Canadian anti-spam law (CASL) has many in the

Published on: March 9th, 2015 Jeff Jedras

How Canadians plan to nab deals on Black Friday and Cyber Monday

Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG

Published on: November 26th, 2014 Brian Jackson

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Published on: November 18th, 2014 Candice So

CASL restricts freedom of speech, academic paper argues

Since Canada's anti-spam law (CASL) came into effect July 1, many businesses have been scrambling to bring their communications practices into compliance - and to understand what that compliance requires. But is the

Published on: November 17th, 2014 Brian Jackson

7 steps to take for CASL compliance

Complying with the new Canadian Anti-Spam Legislation (CASL) will require anyone that uses e-mail for business and commercial purposes to ingrain asking for informed consent into their DNA. That was the key message

Published on: November 13th, 2014 Jeff Jedras