Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Cindy Gordon

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

#FollowFriday – 3 Canadian tech marketers worth following on Twitter

We're taking our #FollowFriday practice beyond Twitter at ITBusiness.ca so we can tell you a little bit more about the people we're adding to our Twitter lists (and tweeting them twice). This week,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

How to assess marketing automation and social solutions

Businesses are looking at social technology as the holy grail of inbound marketing and lead generation. There are many facets to these technologies that offer significant opportunities to capitalize on Web site traffic

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2013 Keean Persaud

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Share on LinkedIn Comment on this article Share with Google+ Published on: October 17th, 2013 Brian Jackson

Oracle marketing cloud shows first fruits of Eloqua acquisition

Oracle Corp. has released a solution integrating Oracle Social Relationship Management with Oracle Eloqua, the fruits of its acquisition of Toronto-based Eloqua Corp. back in December 2012. On Sept. 23, Oracle debuted its

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2013 Candice So

Toronto social marketing firms merge after ‘divine intervention’

Two Toronto-based social software startups are merging after Influitive Corp. announced its acquisition of Engagio yesterday, but the teams have already been working together for nearly two weeks, according to the founders.Influitive offers

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2013 Brian Jackson

Influitive announces $7.3 million funding round

A Toronto-based startup firm that helps companies turn happy customers into marketing advocates has raised a $7.3 million Series A round of funding.Influitive, also co-headquartered in San Francisco, announced yesterday it closed the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 18th, 2012 Brian Jackson

Influitive showcases social marketing at Dreamforce launch

Influitive founder Mark Organ knows the power of peer recommendations – that's why he's seeded the show floor at San Francisco's Dreamforce conference with happy users of his new software as it debuts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 20th, 2012 Brian Jackson

Influitive raises $3.75 million fund to fuel AdvocateHub

Toronto-based Influitive Inc., a startup firm that allows businesses to use their customer advocates as a marketing resource, has raised $3.75 million in a seed round of financing, it announced today. There are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2012 ITBusiness Staff

Data capture firm goes beyond body language

When marketing people talk with a potential client they keep track of body language – visual and auditory clues that might help close a deal.For organizations that use corporate Web sites to attract

Share on LinkedIn Comment on this article Share with Google+ Published on: August 16th, 2007 Nestor Arellano