Rare.io launches automated predictive email marketing solution

Rare.io of Ottawa is targeting retailers looking to make better use of email marketing to drive repeat business with a new automated predictive email marketing solution. According to the vendor, the solution uses

Published on: September 25th, 2015 Jeff Jedras

E-tailing tale: How an outdoor outfitter overhauled its ecommerce site

Can you really call your company ‘Canada’s outdoor outfitters’ when you’ve got no stores east of Winnipeg? Yes, if you build out your presence online. Based in Calgary, Wholesale Sports Outdoor Outfitters (WSOO)

Published on: September 11th, 2015 Christine Wong

Canadian Tire adds digital notes to its bricks-and-mortar playlist

At a time when many retailers are downsizing stores or going completely virtual, Canadian Tire is trying to weave some digital reinforcement into the foundations of its physical stores without shutting them down.

Published on: July 29th, 2015 Christine Wong

PayPal brings ‘One Touch’ payments to Canada for faster checkouts

Following its debut in the U.S. last month, PayPal is promising faster checkouts for Canadian web consumers by bringing One Touch for Web to Canada. OneTouch for Web allows consumers, after they’ve made

Published on: June 10th, 2015 Jeff Jedras

Canada Post just made shopping online a bit easier for everyone

Canada Post is hoping to spur more online shopping among Canadians with the introduction of its new FlexDelivery service, the postal organization announced on Wednesday. FlexDelivery will allow customers to have the packages

Published on: May 6th, 2015 Brian Jackson

NetSuite point of sale system unifies in-store, online shopping experience

SAN JOSE – Omni-channel is the buzzword du jour this week at NetSuite’s annual user conference – getting to one view of the customer whatever channel they come to you through. The cloud-based

Published on: May 6th, 2015 Jeff Jedras

NetSuite buys cloud-based email marketing vendor

Cloud-based financials, enterprise resource planning and omnichannel commerce vendor NetSuite is burnishing its marketing platform with the $200 million acquisition of Bronto Software. NetSuite announced a definitive agreement on Thursday to acquire Bronto,

Published on: April 23rd, 2015 Jeff Jedras

Vancouver firm raises $50 million to create ‘iTunes for home renovation’

Anyone that's had a home renovation that went on well beyond the projected completion date and ran over budget will find it easy to relate to the problem that motivated Jeff Booth to

Published on: December 18th, 2014 Brian Jackson

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So

Square and SumAll team up to help small businesses boost their sales and marketing efforts

Square Inc. is bringing its partnership with SumAll to Canada, giving businesses and marketers access to SumAll’s data analytics through Square’s dashboard. In September, Square announced it'd be teaming up with SumAll, a

Published on: December 9th, 2014 Candice So

Do consumers finally get that online shopping beats crowded malls?

Despite a decline in Black Friday weekend sales in the U.S. at physical retail locations, e-commerce sales were better than ever and Canadians continue to plan shopping online in the lead-up to Christmas,

Published on: December 4th, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Published on: December 2nd, 2014 Candice So

How Canadians plan to nab deals on Black Friday and Cyber Monday

Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG

Published on: November 26th, 2014 Brian Jackson

Twitter’s got a new offer for marketers in the works

Twitter Inc. announced on Tuesday that it's expanding its commerce offerings with a new product called Twitter Offers. Companies that are advertising on Twitter can use Offers to attach cashback rewards to their

Published on: November 25th, 2014 Brian Jackson