How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Candice So

Square and SumAll team up to help small businesses boost their sales and marketing efforts

Square Inc. is bringing its partnership with SumAll to Canada, giving businesses and marketers access to SumAll’s data analytics through Square’s dashboard. In September, Square announced it'd be teaming up with SumAll, a

Share on LinkedIn Comment on this article Share with Google+ Published on: December 9th, 2014 Candice So

Do consumers finally get that online shopping beats crowded malls?

Despite a decline in Black Friday weekend sales in the U.S. at physical retail locations, e-commerce sales were better than ever and Canadians continue to plan shopping online in the lead-up to Christmas,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 4th, 2014 Brian Jackson

Got some customer love on social? Kudobuzz can help you plug that into your ecommerce storefront

For any online storefront owner, getting some good feedback and honest praise is a huge boon to their business. However, trying to display every tweet or post from social media users is difficult

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Candice So

How Canadians plan to nab deals on Black Friday and Cyber Monday

Americans won't be the only ones deal-hunting on the weekend that marks the beginning of the Christmas consumer frenzy, according to eMarketer - Canadians are planning their shopping strategies too. Research from IPG

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

Twitter’s got a new offer for marketers in the works

Twitter Inc. announced on Tuesday that it's expanding its commerce offerings with a new product called Twitter Offers. Companies that are advertising on Twitter can use Offers to attach cashback rewards to their

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2014 Brian Jackson

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Candice So

Canadians wield smartphones in hunt for best Cyber-Monday deals

With the American Thanksgiving coming up Nov. 27, the accompanying consumer frenzy of Black Friday and Cyber-Monday are poised to kick off the holiday shopping season - and more shoppers than ever will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Brian Jackson

Here’s why you should give away free stuff to make sales

Giving away stuff for free might seem counterintuitive – but for Marie Chevrier, it’s actually a practical business strategy that carries big payoffs in the long run. Chevrier is the founder and CEO

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

How SMBs can win e-commerce sales during the holidays

Halloween had just barely wrapped up when the pumpkins were whisked away, the candy all eaten, and stores started putting up trees and tinsel ahead of Christmas. It may seem a little early,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 4th, 2014 Candice So

Slyce and Neiman Marcus partner for fashion-forward visual search

Slyce Inc., a Toronto-based startup, has partnered with luxury brand Neiman Marcus to launch a new shopping app that’s being called the “Shazam of shopping.” Branding the new app as “Snap. Find. Shop.,”

Share on LinkedIn Comment on this article Share with Google+ Published on: October 28th, 2014 Candice So

PayPal launches site of tips and tricks for global e-commerce

PayPal has launched a new site aimed at helping small businesses looking to sell internationally, finding customers outside of Canada. Earlier today, PayPal announced it was launching PassPort, a site meant to educate

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Candice So