Marketers lack confidence in their digital marketing skills, Adobe survey finds

Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying

Share on LinkedIn Comment on this article Share with Google+ Published on: September 24th, 2013 Candice So

BevyUP boosts e-commerce conversion 37 per cent with social embedding

BevyUp, a U.S. company serving online retailers by giving them insights on social media, has just added two fashion retailers to its roster of customers – Amrita Singh, a jewellery designer, and Vanessa

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2013 Candice So

Shopify launches payment processing and point-of-sale system

Merchants using Shopify Inc. to power their storefronts are now getting two big changes to how they run transactions – they can now directly charge online customers through Shopify instead of using a

Share on LinkedIn Comment on this article Share with Google+ Published on: August 28th, 2013 Candice So

Shopify acquires design and UX agency Jet Cooper

Shopify, Inc., the e-commerce platform headquartered in Ottawa, has acquired Toronto-based company Jet Cooper, a user experience and design agency, for an undisclosed amount. Jet Cooper, which reached its fourth birthday in May

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2013 Candice So

Brika connects shoppers and makers through e-commerce

Startup name: Brika Co-founders: Kena Paranjape, crafter of brand; Jen Koss, builder of business Offices: BRIKA, 500 Sherbourne St, Ste 2109, Toronto, Ontario Funding: $500,000 secured out of $1 million Startup premise:   Touted

Share on LinkedIn Comment on this article Share with Google+ Published on: June 13th, 2013 Candice So

Koge Vitamins cutting out middleman to sell vitamins for less

Startup name: Koge Vitamins Co-founders: Alex Hyssen, Andrew Lenjosek Funding: $500,000 committed of $850,000 Startup premise: When Andrew Lenjosek first got into the finance and startup game, he was working long hours, eating

Share on LinkedIn Comment on this article Share with Google+ Published on: June 13th, 2013 Candice So

Toronto-based online marketplace adds free ticket manager app

Users of online marketplace Uniiverse will soon have a new tool in their web commerce arsenal – online ticketing. A Toronto-based startup, Uniiverse operates an online marketplace where users can buy and sell

Share on LinkedIn Comment on this article Share with Google+ Published on: June 7th, 2013 Jeff Jedras

Vicinity makes it easier for SMBs to reward customer loyalty

If you’ve ever bypassed a business in favour of one that offers Aeroplan or Air Miles, you know how strong the lure of customer loyalty programs can be. Once the realm of large

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2013 Jeff Jedras

Beware of legal landmines when diving into online rental space biz

Online classified sites such as Craigslist and Kijiji have made it very easy for small entrepreneurs market goods and services on the Internet. These two very popular sites along with many others specifically

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2013 Monica Goyal

Shop.ca updates storefront with IBM WebSphere

Online retailer Shop.ca has made a significant upgrade to its storefront, powered by an upgrade of its core consumer facing operating system to IBM WebSphere Commerce Server Feature Pack 5. According to the

Share on LinkedIn Comment on this article Share with Google+ Published on: May 27th, 2013 Jeff Jedras

Digital wallet showdown: MasterPass vs. V.me

Two major credit card companies, Visa and MasterCard, are offering consumers digital wallets to make their online shopping experience more convenient. From an SMB merchant perspective, however, the decision about which one to

Share on LinkedIn Comment on this article Share with Google+ Published on: May 13th, 2013 Dave Webb

Canada’s e-commerce managers not feeling executive love

Canada is trailing behind other G20 countries when it comes to e-commerce because managers face significant challenges that are unique to this country, according to a new survey. Canadian companies feel they can’t

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2013 Candice So

Winning a big online distribution channel

The market for vacation rentals -- homes, chalets, cottages and condos that owners put up for short-term rent as an option to hotels -- is a relatively new one in Canada, says Mark

Share on LinkedIn Comment on this article Share with Google+ Published on: April 25th, 2013 Dave Webb

4 e-commerce lessons to learn from Buytopia

We all know that running a retail business is a little bit different today than it was last millennium. While your grandmother may have pushed a cart around the aisles of Woolworth's and picked

Share on LinkedIn Comment on this article Share with Google+ Published on: April 15th, 2013 Brian Jackson