Toronto firm’s software helps sales pros give contacts a Nudge

At Salesforce.com's annual Dreamforce conference in San Francisco, Toronto-based Nudge is launching its beta software for sales professionals. It helps you keep in touch with your contacts, even if you don't often have

Share on LinkedIn Comment on this article Share with Google+ Published on: October 15th, 2014 Brian Jackson

Mark Organ’s secrets of how to create and grow a $1 billion market category

Some startups create new products or services, and others create an entirely new market category. Mark Organ is an entrepreneur that's done this twice with his marketing-oriented startups and he's at Dreamforce, the

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Brian Jackson

Bionym demos wearable integration with Salesforce app

Bionym is making the Nymi Band hardware available to developers for the first time. At Dreamforce in San Francisco, president Andrew D'Souza shows an example of what a customer-facing implementation of this wearable

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Brian Jackson

Bionym releases developer hardware in pursuit of ‘persistent identity’

SAN FRANCISCO -- Toronto-based Bionym launched its first wearable technology hardware  that anyone outside the company can get their hands - or, make that wrists - on Tuesday, taking its persistent identity platform

Share on LinkedIn Comment on this article Share with Google+ Published on: October 14th, 2014 Brian Jackson

A Dreamforce veteran’s guide to surviving the world’s largest single-vendor conference

The first time I attended Dreamforce in 2010, I was the only Canadian journalist in attendance. There were no press handlers herding me into presentation rooms, no familiar faces from my beat back

Share on LinkedIn Comment on this article Share with Google+ Published on: October 10th, 2014 Brian Jackson

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Share on LinkedIn Comment on this article Share with Google+ Published on: April 17th, 2014 Candice So

Mark Organ’s guide to creating Tesla-style $1 billion market category

This is an edited transcript of an interview between ITBusiness.ca Editor Brian Jackson and Influtive CEO Mark Organ, taking place Nov. 18 in San Francisco at the Salesforce.com Dreamforce conference. ITBusiness.ca: What do

Share on LinkedIn Comment on this article Share with Google+ Published on: December 13th, 2013 Brian Jackson

Canadian trio misses out on $1 million hackathon prize

SAN FRANCISCO - A group of three University of Waterloo graduates missed out on being selected as finalists in a $1 million coding contest hosted by Salesforce.com this week as some members of

Share on LinkedIn Comment on this article Share with Google+ Published on: November 25th, 2013 Brian Jackson

Sandberg inspired to Lean In by Zuckerberg’s question to all Facebook employees

Sometime soon after Sheryl Sandberg was hired away from Google Inc. to become Facebook's chief operations officer, founder and CEO Mark Zuckerberg asked her the question that he puts to all of his

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2013 Brian Jackson

Unlocking sales leads with Introhive at Dreamforce

Making a cold call is a situation that a sales person never wants to find themselves in. It's much easier to start a conversation based on a referral from a common contact or

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2013 Brian Jackson

Yahoo CEO Mayer designed organization for mobile success

Being from Wisconsin, it's no surprise that Yahoo CEO Marissa Mayer quotes legendary Green Bay Packers coach Vince Lombardi when discussing leadership. It's also no wonder she describes her leadership role at one

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2013 Brian Jackson

How to market your video with VidYard CEO

Kitchener, Ont.-based VidYard wants to make it easier for companies to use their videos for marketing and learn about how to improve their video content, At a medium-sized booth at Dreamforce, the San

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2013 Brian Jackson

Influitive announces $7.3 million funding round

A Toronto-based startup firm that helps companies turn happy customers into marketing advocates has raised a $7.3 million Series A round of funding.Influitive, also co-headquartered in San Francisco, announced yesterday it closed the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 18th, 2012 Brian Jackson

Influitive showcases social marketing at Dreamforce launch

Influitive founder Mark Organ knows the power of peer recommendations – that's why he's seeded the show floor at San Francisco's Dreamforce conference with happy users of his new software as it debuts

Share on LinkedIn Comment on this article Share with Google+ Published on: September 20th, 2012 Brian Jackson