By 2018, orgs that excel in #personalization will outsell companies that don’t by 20%. http://bit.ly/1Ta9ffs - Source: Gartner
By 2018, orgs that excel in #personalization will outsell companies that don’t by 20%. http://bit.ly/1Ta9ffs - Source: Gartner

Published: May 19th, 2016


Marketers are a business’ best asset to bring customers closer: Gartner

In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's

Published on: May 18th, 2016 Fawn Annan

Think today’s Canadians only want digital service? Not so fast [infographic]

That retailers of the future will need to reach their customers through digital means has been a drumbeat for so long it nearly lies at the heart of today's industry, but a new

Published on: May 6th, 2016 Eric Emin Wood

SAS Customer Intelligence 360 release promises to take marketers beyond prediction

LAS VEGAS - Marketers struggling to pool together data from across myriad channels, both digital and traditional, now have one more solution available to them as the SAS Institute added a new product

Published on: April 21st, 2016 Brian Jackson

Balance, not demand generation, key to successful marketing: Act-On

A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are

Published on: April 18th, 2016 Eric Emin Wood

Meet ITWC’s new CMO, all over again

We've got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You've seen Annan in our

Published on: April 4th, 2016 Brian Jackson

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Podcasts present perfectly prime and personal marketing potential

I love listening to Terry O’Reilly Saturday mornings on CBC Radio. Mixing profound insights with sharp wit, he takes listeners behind the advertising curtain. Whether he’s talking about branding, marketing or celebrity promotion,

Published on: March 21st, 2016 Fawn Annan

4 ways technology is making consumers more fickle and demanding

You can now text a pizza emoji (🍕) to Domino's Pizza and they will send the real thing to your front door. That about sums up the way a customer wants to interact

Published on: January 29th, 2016 Brian Jackson

Versium brings top-drawer marketing analytics to the masses with new service

Pretend you work in the marketing department of an online university. You have a list of hundreds of thousands of potential students that you could target with the school’s next direct mail campaign,

Published on: January 27th, 2016 Eric Emin Wood

Toronto content marketing measurement vendor acquired by a customer

They must have liked it so much, they bought the company. Already a user of its content marketing measurement (CMM) suite, Digital Journal Group has acquired SqueezeCMM, which has also released a new

Published on: September 18th, 2015 Jeff Jedras

Avoiding shiny object syndrome

Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch

Published on: August 31st, 2015 Nectarios Economakis

Marketing analytics vendor adds website auditing tools to its arsenal

Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web

Published on: August 27th, 2015 Jeff Jedras

How to read Gartner’s new Hype Cycle graph for emerging technologies

As new technologies like wearables, 3D printing, self-driving cars, and the Internet of Things emerge out of obscurity and onto the commercial scene, it can be hard to separate the hype from the

Published on: August 19th, 2015 Brian Jackson

10 tips for testing the credibility of your website

Researchers at Stanford University recently discovered that three-quarters of all potential customers from your company will decide whether or not you are credible just by look at your website. How do they make

Published on: August 14th, 2015 Roz Bahrami