10% of top ecommerce brands flouting CASL, study finds

When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

With sales and marketing becoming a more crucial piece of businesses everyday, chief marketing officers (CMOs) are also getting more attention, more clout, and (potentially) more marketing dollars for their departments. That being

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

How Apple Pay can kickstart marketing opportunities

One of the biggest headlines in tech this week - if not the biggest - was around Apple's announcements of the iPhone 6, the phablet-sized iPhone 6 Plus, the Apple Watch, and Apple

Share on LinkedIn Comment on this article Share with Google+ Published on: September 12th, 2014 Candice So

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 8th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Candice So

Toronto startup helps brides find the perfect dress, by fit and fabric

For some brides-to-be, wedding dress shopping might be exhilarating – but it also takes a lot of time and patience to find the perfect-fitting dress. Enter Wedding Reality Inc., a Toronto-based startup aiming

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Candice So

Hootsuite hits 10M users, acquires Brightkit, launches Campaigns

Hootsuite Inc. has made a slew of announcements today, saying it has acquired Brightkit, a social media marketing platform – and it has already used Brightkit’s technology to launch a new product called

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

Content Raven repurposes data security tool for content marketing

Content Raven, a Massachusetts-based file storage company, has released a new marketing analytics tool geared towards content marketers – something of a departure from its original focus on file security. Right now, Content

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Candice So

Salesforce1 Community Cloud invites customers, partners to intranet space

Salesforce.com took the next step with its social intranet product yesterday, rebranding its Company Communities product as Salesforce1 Community Cloud and adding the ability to collaborate with your customers or partners using the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 28th, 2014 Brian Jackson

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Russel Cooke

Yahoo’s Tumblr acquisition fails to reclaim display ads market: eMarketer

Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 21st, 2014 Brian Jackson

Responsive sites score more sales than mobile apps, report finds

Here’s a question for you – does it make more sense to build a mobile app for your business, or should you create a responsive website instead? There are arguments going both ways,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So