If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Candice So

Here’s why you should give away free stuff to make sales

Giving away stuff for free might seem counterintuitive – but for Marie Chevrier, it’s actually a practical business strategy that carries big payoffs in the long run. Chevrier is the founder and CEO

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

How do the CEOs of wearables startups expect to disrupt the marketing world?

Some of Toronto's hottest startups are in the business of creating tech products that people will actually wear to improve their lives. But how will that impact the world of advertising and marketing?

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Karim Kanji

Why does Forrester Research say social media marketing is a waste of time?

While most brand marketers are using Facebook and Twitter as the centrepiece of their marketing strategies, organic reach on the sites is so poor they may be wasting their time, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Brian Jackson

Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

4 ways Adobe Marketing Cloud just got better at mobile campaigns

Adobe Inc. announced a major update to its Marketing Cloud platform on Tuesday with a suite of new capabilities that will help its users both target customers using mobile devices and use mobile

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Brian Jackson

Real-time bidding and programmatic – what’s the difference?

For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh

Share on LinkedIn Comment on this article Share with Google+ Published on: November 17th, 2014 Candice So

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Share on LinkedIn Comment on this article Share with Google+ Published on: November 15th, 2014 Candice So

SAP launches tool for marketers using Facebook

SAP SE has launched a new product for marketers, tapping directly into Facebook’s Custom Audiences feature to target people on the social network. On Monday, SAP said it would be rolling out its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Candice So

ExtendTV brings programmatic ad buying to local businesses

For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Candice So

Yahoo acquires BrightRoll for $640 million

Yahoo! Inc. has just acquired BrightRoll, a company that provides a platform for video advertising, for $640 million in cash. We've covered BrightRoll a number of times, as it's a company that's been

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Candice So