How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Candice So

2015 predictions by Candice So, staff writer at ITBusiness.ca

In the year 2015... https://www.youtube.com/watch?v=_9SrVBoemmY Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory. https://www.youtube.com/watch?v=hX8nBYhp_tk We will

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Candice So

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Joseph Vito DeLuca

Here’s why marketers are targeting Canadians on Facebook with videos

If you scrolled through your Facebook news feed just ahead of the Black Friday weekend, here's a few things you may have come across: a shoe hovers in mid-air and then is consumed

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 Brian Jackson

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Share on LinkedIn Comment on this article Share with Google+ Published on: December 9th, 2014 Candice So

Twitter’s Flight School now available to give Canadian agencies their marketing wings

Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short

Share on LinkedIn Comment on this article Share with Google+ Published on: December 5th, 2014 Brian Jackson

This yogurt brand topped Samsung for ‘most shared’ video in 2014

Every year marketing technology firm Unruly releases a top 10 ranking of brands that received the most social video shares, and Samsung Corp. was the reigning champion heading into 2014. But its run

Share on LinkedIn Comment on this article Share with Google+ Published on: December 3rd, 2014 Brian Jackson

Tablets, phablets, and wearables, oh my! These are the must-watch trends for mobile marketing in 2015

It’s no secret that mobile is a big part of any digital marketing play nowadays. But as gadget makers crank out new types of smartphones and tablets, marketers are going to need to

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Candice So

Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Candice So

How location-based data tells you where your customers are, where they’ve been, and where they’re headed next

The next time you walk by your favourite store, you may get some kind of message from it, running down its latest deals. Or you might get an ad from its competitor across

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 Candice So

A CMO to Know: Judy Bishop, BlackSquare

As a new feature on ITBusiness.ca for our special CMO Digital section, we’re featuring profiles of Canadian chief marketing officers and marketing executives. If you’re a CMO and you’d like to be included,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 ITBusiness Staff

Here’s how to repurpose your PowerPoint presentation and turn it into a video

Conference season is wrapping up ahead of the holidays, but if you gave a talk and have any presentation slide decks handy, you may want to check out this tool. In October, Kitchener,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Candice So

Here’s why you should give away free stuff to make sales

Giving away stuff for free might seem counterintuitive – but for Marie Chevrier, it’s actually a practical business strategy that carries big payoffs in the long run. Chevrier is the founder and CEO

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So