How a startup built wearable billboards

Robert Tu taps away at his smartphone, squinting down at it in the grey light filtering in through the windows. He then stands still, allowing me to see the green letters that have

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2014 Candice So

Why marketers should be the first to adopt wearables

Smart watches, smart glasses, armbands, wristbands - at this point, there are wearable devices of all makes and types for tech-conscious consumers. But even though some of them are using their wearable devices

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2014 Candice So

How technology can ruin trust in a relationship

Technology continues to change the interplay between B2B sellers and B2B buyers. One important element is the amount of data created by both parties in the process of a B2B purchase or sale.

Share on LinkedIn Comment on this article Share with Google+ Published on: October 20th, 2014 Tibor Shanto

What AsapScience wants brands to know about sponsored content

When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit

Share on LinkedIn Comment on this article Share with Google+ Published on: October 18th, 2014 Candice So

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Share on LinkedIn Comment on this article Share with Google+ Published on: October 16th, 2014 Candice So

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Share on LinkedIn Comment on this article Share with Google+ Published on: October 9th, 2014 Candice So

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 6th, 2014 Brian Jackson

Atomic Reach helping marketers write to their ‘audience’s level’

Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

Google search users now faster and smarter: Mediative

No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

What will online ads look like in 10 years?

What will online advertising look like in the next 10 years? If you ponder that question considering that display ads have somehow survived the last 10 years in the digital realm, it seems

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Brian Jackson

Iterable updates e-mail marketing campaign builder

Eighteen-month-old San Francisco startup Iterable launched its Workflows feature on Wednesday, adding new functionality to its e-mail campaign-building platform. While Iterable's existing platform was capable of A/B testing for e-mail campaigns, comparing response rates

Share on LinkedIn Comment on this article Share with Google+ Published on: October 1st, 2014 Dave Webb

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Candice So