If you've ever drained your smartphone battery playing Pokémon Go, or found yourself procrastinating a work day away playing Pac-Man in your browser, you know just how addictive simple video games can be.
Any digital marketer worth their salt is constantly pursuing conversion optimization, with many utilizing marketing automation tools and A/B testing along the way, but Ottawa-based entrepreneurs John Rau and Keith McGibbon noticed there
A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are
Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,
I love listening to Terry O’Reilly Saturday mornings on CBC Radio. Mixing profound insights with sharp wit, he takes listeners behind the advertising curtain. Whether he’s talking about branding, marketing or celebrity promotion,