Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Candice So

#FollowFriday – The role of the CMO and a wristband for your identity

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on digital marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Candice So

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2014 Candice So

5 tips for optimizing – and kicking ‘best practices’ to the curb

It’s a difficult balance to strike – whenever ‘best practices’ come up, it’s hard for marketers to upset the status quo and say they want to try something new. But the concept of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

5 ways social media marketing can earn more respect

Among marketing folk, social media marketing often gets a bad rap. Since it’s one of the newest forms of marketing, sometimes it’s hard to show a return on investment (ROI) based on things

Share on LinkedIn Comment on this article Share with Google+ Published on: September 22nd, 2014 Candice So

How marketing can become a ‘noble profession’

Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

10% of top ecommerce brands flouting CASL, study finds

When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

How Apple Pay can kickstart marketing opportunities

One of the biggest headlines in tech this week - if not the biggest - was around Apple's announcements of the iPhone 6, the phablet-sized iPhone 6 Plus, the Apple Watch, and Apple

Share on LinkedIn Comment on this article Share with Google+ Published on: September 12th, 2014 Candice So

Apple needs bigger iPhones and Tumblr is a moneymaker, Adobe research says

Apple needs to make its iPhones bigger, Pinterest gets the most mobile traffic, Tumblr generates the most revenue, and people would rather share content within closed networks like Apple’s iMessage – all of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 8th, 2014 Candice So

Where the worlds of Facebook, TV, and branding collide

For marketers with the dollars to advertise on the spots between TV shows, knowing which shows have the most social media clout – especially among Facebook users - can be really handy. That’s

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Candice So

Toronto startup helps brides find the perfect dress, by fit and fabric

For some brides-to-be, wedding dress shopping might be exhilarating – but it also takes a lot of time and patience to find the perfect-fitting dress. Enter Wedding Reality Inc., a Toronto-based startup aiming

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Candice So