What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Russel Cooke

Yahoo’s Tumblr acquisition fails to reclaim display ads market: eMarketer

Yahoo Inc. got some bad news today as an eMarketer survey shows it has failed to turn its Tumblr acquisition into a larger share of the display advertising market - and things are

Share on LinkedIn Comment on this article Share with Google+ Published on: August 21st, 2014 Brian Jackson

Responsive sites score more sales than mobile apps, report finds

Here’s a question for you – does it make more sense to build a mobile app for your business, or should you create a responsive website instead? There are arguments going both ways,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Push notifications grab 88% more app launches, study finds

It seems as though apps everywhere want a piece of your smartphone’s lock screen, blitzing users with requests to send push notifications. There’s a very valid reason for this – marketers have noticed

Share on LinkedIn Comment on this article Share with Google+ Published on: August 19th, 2014 Candice So

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

81% of CMOs confident about reaching this year’s goals, survey says

The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

Moms to look for mobile coupons while doing back-to-school shopping

With just a couple of weeks left until the start of a new school year, a lot of moms are out in force to get their kids’ back-to-school shopping done. But while they

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Candice So

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Milad Oskouie

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Milad Oskouie

3 simple examples of marketing automation

The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's

Share on LinkedIn Comment on this article Share with Google+ Published on: August 13th, 2014 Brian Jackson

The growing domination of digital marketing to influence consumers

Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with

Share on LinkedIn Comment on this article Share with Google+ Published on: August 13th, 2014 Milad Oskouie

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So