Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Candice So

Canadian Tire money enters era of mobile payments

OTTAWA -- You know the digital era has fully arrived when even Sandy McTire, the Scottish icon that's appeared on Canadian Tire's paper money since 1961, is adopting mobile payments. On Tuesday, Canadian

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Brian Jackson

Slyce and Neiman Marcus partner for fashion-forward visual search

Slyce Inc., a Toronto-based startup, has partnered with luxury brand Neiman Marcus to launch a new shopping app that’s being called the “Shazam of shopping.” Branding the new app as “Snap. Find. Shop.,”

Share on LinkedIn Comment on this article Share with Google+ Published on: October 28th, 2014 Candice So

CMO Digital: Reaching social Moms and building your community

Welcome to the first episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every

Share on LinkedIn Comment on this article Share with Google+ Published on: October 27th, 2014 ITBusiness Staff

How Kraft collects social data and uses it for marketing

For a company that's known for selling food in a box, Kraft has demonstrated some considerably out-of-the-box thinking when it comes to using social media to inform its marketing practices. Kraft is a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 27th, 2014 Brian Jackson

Method’s QuickBooks CRM software is now mobile-friendly

Method Integration Inc. has just updated its customer relationship management (CRM) software, now making it a better tool when businesses use it on mobile devices. Based in Toronto, Method’s CRM is integrated with

Share on LinkedIn Comment on this article Share with Google+ Published on: October 24th, 2014 Candice So

Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 23rd, 2014 Candice So

How a startup built wearable billboards

Robert Tu taps away at his smartphone, squinting down at it in the grey light filtering in through the windows. He then stands still, allowing me to see the green letters that have

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2014 Candice So

Why marketers should be the first to adopt wearables

Smart watches, smart glasses, armbands, wristbands - at this point, there are wearable devices of all makes and types for tech-conscious consumers. But even though some of them are using their wearable devices

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2014 Candice So

How technology can ruin trust in a relationship

Technology continues to change the interplay between B2B sellers and B2B buyers. One important element is the amount of data created by both parties in the process of a B2B purchase or sale.

Share on LinkedIn Comment on this article Share with Google+ Published on: October 20th, 2014 Tibor Shanto

What AsapScience wants brands to know about sponsored content

When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit

Share on LinkedIn Comment on this article Share with Google+ Published on: October 18th, 2014 Candice So

How social media marketers can move beyond YouTube

When YouTube exploded onto the Internet in 2005, most people couldn’t have predicted it’d be as ubiquitous a social platform as it is now. But at this year’s Buffer Festival Industry Day, held

Share on LinkedIn Comment on this article Share with Google+ Published on: October 16th, 2014 Candice So

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Share on LinkedIn Comment on this article Share with Google+ Published on: October 9th, 2014 Candice So

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: October 6th, 2014 Brian Jackson