How to optimize images for Twitter

When it comes to crafting social messages for a brand, some of the best ways to get attention involve elaborate campaigns and witty repartees. But what's often overlooked are images - especially the

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

PostBeyond tackling company-wide social sharing

Managing a company’s social presence online is no small feat – and it’s even harder when a company has a small team of digital marketers running social campaigns for thousands of employees. Enter

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Candice So

Nearly half of CMOs don’t feel they’re paid enough, survey says

Being a marketer isn't easy - not only do marketers have to create the right messages for the right audiences, targeting these audiences at the right time, but they also need to prove

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

85% of marketers feel more demand to show ROI, survey says

It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

5 ways Salesforce Reach will turn sales reps into moonlight marketers

The sales and marketing function of a business are often heaped together into one category despite being two distinct lines of business - heck, we even do it on ITBusiness.ca with the way

Share on LinkedIn Comment on this article Share with Google+ Published on: July 25th, 2014 Brian Jackson

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

Marin integrates with DataSong to give marketers online and offline insights

San Francisco-based Marin Software has announced its latest partner – DataSong, an analytics company that provides a solution for revenue attribution and customer targeting. Marin Software provides a revenue acquisition management platform, which

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

What social networks are most CFOs on? Amazingly, not LinkedIn

It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

Klick attracting hires with perks, ice cream, and experiential marketing

Toronto-based company Klick Health is launching a recruiting campaign that will give prospective candidates some of its company perks – like dinner delivered to the door, for example. Starting today, the health and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 21st, 2014 Candice So


Create Chief Digital Officer role to break CIO-CMO stalemate: Constellation Research

Digital is the number one disrupting factor facing business today, argues Constellation Research analyst Peter Kim in a new report. Technology is moving so quickly that it's transcending just about every other factor

Share on LinkedIn Comment on this article Share with Google+ Published on: July 21st, 2014 Brian Jackson

Sales reps no longer fount of information, SAP and Harvard report says

Salespeople and marketers – your role as dispensers of data and information on the products you’re selling may be coming to an end. That’s one of the conclusions of a new report from

Share on LinkedIn Comment on this article Share with Google+ Published on: July 18th, 2014 Candice So

Follow Friday – On the social side and more CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people looking

Share on LinkedIn Comment on this article Share with Google+ Published on: July 18th, 2014 Candice So