Avoiding shiny object syndrome

Have you ever come across shiny object syndrome? It happens when smart marketers look at shiny new tools/tactics and completely forget focus best practices, i.e. "we need a Snapchat strategy immediately!" I don't want to besmirch

Published on: August 31st, 2015 Nectarios Economakis

Marketing analytics vendor adds website auditing tools to its arsenal

Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web

Published on: August 27th, 2015 Jeff Jedras

How to read Gartner’s new Hype Cycle graph for emerging technologies

As new technologies like wearables, 3D printing, self-driving cars, and the Internet of Things emerge out of obscurity and onto the commercial scene, it can be hard to separate the hype from the

Published on: August 19th, 2015 Brian Jackson

10 tips for testing the credibility of your website

Researchers at Stanford University recently discovered that three-quarters of all potential customers from your company will decide whether or not you are credible just by look at your website. How do they make

Published on: August 14th, 2015 Roz Bahrami

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk

How the NHL is taking content-based marketing and partnering beyond video

TORONTO – If you want to get Canadians to attend a morning keynote on the second day of a conference, make it about hockey. Canada’s national sport was front and centre for the

Published on: March 12th, 2015 Jeff Jedras

CMO Digital: Live chat to unlock marketing potential

On this week’s episode of CMO Digital, Fawn and Jim look at how adding live chat to your web site can help unlock marketing potential for your business. Chances are you've seen live

Published on: March 10th, 2015 ITBusiness Staff

Programmatic: More than just digital

When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up

Published on: March 10th, 2015 Joseph Vito DeLuca

Visa bulks up for mobile payments battle by acquiring promotions company TrialPay

Payments technology company Visa Inc. is looking to help its merchant customers connect with more consumers and drive greater loyalty with the acquisition of TrialPay. A privately held company based in Mountain View,

Published on: March 3rd, 2015 Jeff Jedras

MWC: Nokia’s predictive marketing tool helps marketers make quick sense of subscriber data

Big data is a great opportunity for companies to leverage for business and marketing decisions, and mobile carriers are sitting on a gold mine of subscriber data, but leveraging that data has been

Published on: March 2nd, 2015 Jeff Jedras

Twitter versus Facebook: How Twitter is trying to catch up to what Facebook has achieved

To tweet on Twitter or post a status on Facebook? OK, to be fair, these two things aren't mutually exclusive, as any social media marketer would tell you. Choosing between Twitter and Facebook

Published on: January 12th, 2015 Candice So

Four marketers tell us what they think of Facebook’s predictions for 2015

Predicting trends in the tech industry can be tricky, given how quickly tech changes and grows. But that hasn’t stopped various companies, analysts, bloggers, and journalists like ourselves from taking a stab at

Published on: January 9th, 2015 Candice So

Twitter to consider borrowing Facebook and YouTube’s video advertising strategies

Twitter Inc. is considering a few new ways to allow advertisers to make money from video content displayed in tweets - and its plans may combine autoplaying video ads, as well as getting

Published on: January 9th, 2015 Candice So

Video consumption – and therefore advertising – set to grow on social media in 2015

It’s no secret we’re all watching more online video, and it’s not surprising that we typically get our fix for cute cat footage from social media. Basically, the link between video and social

Published on: January 8th, 2015 Candice So