Ottawa-based Accel combines marketing automation, A/B testing with new SalesRev service

Any digital marketer worth their salt is constantly pursuing conversion optimization, with many utilizing marketing automation tools and A/B testing along the way, but Ottawa-based entrepreneurs John Rau and Keith McGibbon noticed there

Published on: August 24th, 2016 Eric Emin Wood

Financial players weigh risks of digital relationships in Canada’s consent-based compliance regime

How is it that you can ever truly know someone? That's the question that various members of the financial sector asked today at a roundtable event hosted by ITWC and sponsored by Equifax

Published on: July 19th, 2016 Brian Jackson

Online video marketing is ready for its closeup

Bigger isn’t always better when it comes to video-based marketing, according to a panel of Canadian digital content innovators. The name of the game, they told a Toronto audience on Thursday, is not

Published on: July 18th, 2016 Christine Wong

3 equations to help solve your conversion marketing problems

When he's on stage he wears a kilt, and when he sleeps he dreams about a future where all your conversion marketing problems are solved by a robot - but until then, Unbounce

Published on: June 23rd, 2016 Brian Jackson

4 forces shaping customer engagement and 3 priorities to address it from Gartner

At this year’s Gartner Marketing Conference there is a lot of talk about the forces driving change and the technologies to manage them. What first appears to be a summit for marketers is

Published on: May 19th, 2016 Fawn Annan

Marketers are a business’ best asset to bring customers closer: Gartner

In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's

Published on: May 18th, 2016 Fawn Annan

Think today’s Canadians only want digital service? Not so fast [infographic]

That retailers of the future will need to reach their customers through digital means has been a drumbeat for so long it nearly lies at the heart of today's industry, but a new

Published on: May 6th, 2016 Eric Emin Wood

SAS Customer Intelligence 360 release promises to take marketers beyond prediction

LAS VEGAS - Marketers struggling to pool together data from across myriad channels, both digital and traditional, now have one more solution available to them as the SAS Institute added a new product

Published on: April 21st, 2016 Brian Jackson

Balance, not demand generation, key to successful marketing: Act-On

A new survey of more than 250 U.S. marketing leaders by Beaverton, Oregon-based SaaS provider Act-On Software has discovered that despite the industry hype for demand generation, 37 per cent of marketers are

Published on: April 18th, 2016 Eric Emin Wood

Meet ITWC’s new CMO, all over again

We've got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You've seen Annan in our

Published on: April 4th, 2016 Brian Jackson

Digital, social media efforts take centre stage in marketing today: Salesforce

Today's advertisers need to ensure the customer journey is central to their marketing efforts, and the ones who incorporate social media, technology, and cross-channel strategies into their plans will come out on top,

Published on: April 1st, 2016 Eric Emin Wood

Podcasts present perfectly prime and personal marketing potential

I love listening to Terry O’Reilly Saturday mornings on CBC Radio. Mixing profound insights with sharp wit, he takes listeners behind the advertising curtain. Whether he’s talking about branding, marketing or celebrity promotion,

Published on: March 21st, 2016 Fawn Annan

4 ways technology is making consumers more fickle and demanding

You can now text a pizza emoji (🍕) to Domino's Pizza and they will send the real thing to your front door. That about sums up the way a customer wants to interact

Published on: January 29th, 2016 Brian Jackson

Versium brings top-drawer marketing analytics to the masses with new service

Pretend you work in the marketing department of an online university. You have a list of hundreds of thousands of potential students that you could target with the school’s next direct mail campaign,

Published on: January 27th, 2016 Eric Emin Wood