Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

MIT researchers built a data protector that still lets you use your apps

Giving away personal data in exchange for services can be a heavy trade-off. On one hand, it seems obvious - just be careful about who you give your data to and what you

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

How Envoke’s email marketing solution targets CASL with consent

This is the first story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 11th, 2014 Candice So

What men want, according to Microsoft Canada survey

“Know your audience” – that’s one of the most oft-repeated mantras for marketers, and one that works for a marketer in basically any industry. So to appeal to male consumers seeking to make

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

Video marketing usage on the rise, survey finds

Video marketing has been around for some time now, and businesses are taking notice. Most of them are now using video marketing in some form or another, and the ones who haven’t are

Share on LinkedIn Comment on this article Share with Google+ Published on: July 9th, 2014 Candice So

Ensighten launches SDK-less tool for marketers tweaking mobile apps

Ensighten, a U.S. startup allowing businesses to manage their own tags and track their data online, has released a new version of its Ensighten Mobile tool. What’s handy about the newest iteration of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

3 ways to build a community through social media

It's all too easy - you agonize over writing a great piece, you get people to look it over for you, and then you throw it out into the ether of social media,

Share on LinkedIn Comment on this article Share with Google+ Published on: July 4th, 2014 Candice So

#FollowFriday – 3 viewpoints on CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Share on LinkedIn Comment on this article Share with Google+ Published on: July 3rd, 2014 Candice So

GetResponse launches landing page creator tool for marketers

GetResponse Inc. has branched out from its email marketing service, offering a new product that will allow marketers to build their own landing pages, no coding knowledge required. Based in Poland, the company

Share on LinkedIn Comment on this article Share with Google+ Published on: June 16th, 2014 Candice So

Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

How the best marketers optimize their campaigns

If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North

Share on LinkedIn Comment on this article Share with Google+ Published on: June 3rd, 2014 Candice So

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2014 Candice So

Mesh conference lives on through mobile app and iBeacon

When a conference ends, it doesn’t take long after the last speaker gives her closing words and the attendees filter out of the area – soon after, all of the booths get taken

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Candice So

Yahoo bringing Stream Ads feature to Canada

After unveiling its Stream Ads feature to the U.S. in April 2013, Yahoo Inc. is now bringing that feature to Canada. Yahoo Canada announced today it was unveiling ads that are “seamlessly integrated”

Share on LinkedIn Comment on this article Share with Google+ Published on: May 20th, 2014 Candice So