Here’s why you need to account for dark social in your marketing campaigns

When you visit a news or current affairs site, you might have landed there from any number of places – Facebook, Twitter, email, a forum you frequent. Where you came from may not

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Candice So

Here’s how to repurpose your PowerPoint presentation and turn it into a video

Conference season is wrapping up ahead of the holidays, but if you gave a talk and have any presentation slide decks handy, you may want to check out this tool. In October, Kitchener,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 24th, 2014 Candice So

SAP launches tool for marketers using Facebook

SAP SE has launched a new product for marketers, tapping directly into Facebook’s Custom Audiences feature to target people on the social network. On Monday, SAP said it would be rolling out its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Candice So

CMOs divided on how to use mobile, report says

Marketers have known for a while their customers are on mobile devices, and that mobile is a great way to reach them wherever they are. But not all mobile marketing strategies are created

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2014 Candice So

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Share on LinkedIn Comment on this article Share with Google+ Published on: November 4th, 2014 Candice So

Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 23rd, 2014 Candice So

Why marketers should be the first to adopt wearables

Smart watches, smart glasses, armbands, wristbands - at this point, there are wearable devices of all makes and types for tech-conscious consumers. But even though some of them are using their wearable devices

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2014 Candice So

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Share on LinkedIn Comment on this article Share with Google+ Published on: October 9th, 2014 Candice So

Atomic Reach helping marketers write to their ‘audience’s level’

Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Candice So

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2014 Candice So

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So