Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

4 ways to keep your ads off questionable sites

For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

81% of CMOs confident about reaching this year’s goals, survey says

The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

Moms to look for mobile coupons while doing back-to-school shopping

With just a couple of weeks left until the start of a new school year, a lot of moms are out in force to get their kids’ back-to-school shopping done. But while they

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Candice So

Snapchat third-most used app among millennials, ahead of Twitter and Pinterest

Among the millennial set, Snapchat has become the third-most used mobile app, after Facebook and Instagram – perhaps silencing any of the doubters who felt the ephemeral messaging app was just a trend,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 12th, 2014 Candice So

How marketers can make use of Google+

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes

Share on LinkedIn Comment on this article Share with Google+ Published on: August 11th, 2014 Candice So

#FollowFriday – 3 digital marketers who help share content

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. For this edition of Follow Friday, we're

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

UpSnap partners with Valpak for mobile ads and coupon alliance

Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Candice So

How to get the most out of your hashtags

Hashtags might be a great way to get some conversation going around the online watercooler - if there is such a thing - but it's easy to forget they're a public thing, open

Share on LinkedIn Comment on this article Share with Google+ Published on: August 6th, 2014 Candice So

Simply Measured pulls together social metrics into one standardized report

So you’ve crafted a great Facebook post this week that has gotten a lot of likes, and you’ve garnered a slew of retweets on your last tweet this morning. That’s great news –

Share on LinkedIn Comment on this article Share with Google+ Published on: August 5th, 2014 Candice So

Group urges marketers to adopt best practices to avoid spam texts

An international marketing industry group has released a new report laying down best practices for marketers who send business-related texts to their customers. On Thursday, the Messaging, Malware and Mobile Anti-Abused Working Group

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

85% of marketers feel more demand to show ROI, survey says

It’s hard out there, when you’re a marketer. Aside from trying to craft the right messages that will appeal to the right audience at the right time, marketers also need to prove their

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So