SAP launches tool for marketers using Facebook

SAP SE has launched a new product for marketers, tapping directly into Facebook’s Custom Audiences feature to target people on the social network. On Monday, SAP said it would be rolling out its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Candice So

CMOs divided on how to use mobile, report says

Marketers have known for a while their customers are on mobile devices, and that mobile is a great way to reach them wherever they are. But not all mobile marketing strategies are created

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2014 Candice So

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Share on LinkedIn Comment on this article Share with Google+ Published on: November 4th, 2014 Candice So

Canada starting to tap into programmatic ad buying: Google

Programmatic ad buying is emerging as one of the newest ways to target the right audiences – and Canadian marketers are just starting to discover it, according to Google's advertising team. During a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 23rd, 2014 Candice So

Why marketers should be the first to adopt wearables

Smart watches, smart glasses, armbands, wristbands - at this point, there are wearable devices of all makes and types for tech-conscious consumers. But even though some of them are using their wearable devices

Share on LinkedIn Comment on this article Share with Google+ Published on: October 22nd, 2014 Candice So

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Share on LinkedIn Comment on this article Share with Google+ Published on: October 9th, 2014 Candice So

Atomic Reach helping marketers write to their ‘audience’s level’

Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Candice So

Facebook relaunching Atlas, a cross-device ad platform

Updated Sept. 29, 2014 at 2:16 p.m. EST to reflect Atlas' availability in Canada. Facebook Inc. is rolling out a new version of its ad platform, Atlas, aiming to help marketers reach people

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Readers value peers’ tweets over brands: Chartbeat

Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council.  A new report has confirmed what we've suspected for some time now - no matter how

Share on LinkedIn Comment on this article Share with Google+ Published on: September 29th, 2014 Candice So

Forensiq helping marketers avoid fake impressions and sketchy sites

For marketers, spending money on campaigns and impressions is part of their job. But nobody wants to spend money on something that doesn’t bring in results – so it can be bitter for

Share on LinkedIn Comment on this article Share with Google+ Published on: September 26th, 2014 Candice So

Bing over Google? A Q&A with Andrew Yang of Bing

For most marketers working in paid search, it’s intuitive to turn to Google AdWords to make sure their brands get found online. But there’s still a lot of unconquered territory when it comes

Share on LinkedIn Comment on this article Share with Google+ Published on: September 23rd, 2014 Candice So

IAB launches an anti-fraud campaign for the ad industry

The Interactive Advertising Bureau (IAB) is kickstarting a campaign that will try to keep other industries accountable when it comes to ad fraud. Today, the IAB released its "Anti-Fraud Principles," a set of

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

YouTube holds 20% of video ad market, but AOL and Yahoo are moving up

YouTube may be one of the most well-known video platforms among consumers and advertisers alike – but platforms like AOL and Yahoo are moving in, and they want a piece of that market,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 11th, 2014 Candice So