Yahoo, Weight Watchers, Globe and Mail sages share analytics insights in webinar

If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize

Published on: February 24th, 2016 Christine Wong

Confession: I’m still not sure what big data is, so here are the basics

Big data has quickly become one of the most popular new catchphrases in the business world. However, few people stop to really explain it. Partially this is because there are many who discuss

Published on: February 12th, 2016 Robert Cordray

While consumers want control, they’re willing to share personal data: study

Recent research is offering some insight into different mindsets when it comes to handing out personal data to companies and marketers. The research was conducted by Montreal-based marketing analytics company Aimia in partnership with New

Published on: November 6th, 2015 Lindsey Peacock

Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Published on: November 27th, 2014 Christine Wong

Klenzoid gets operations flowing with NetSuite CRM

Although I personally am not familiar with issues of water scaling, I have learned that it is really important for large-scale institutions that depend on water for operating their HVAC systems. Keeping the

Published on: July 2nd, 2014 Marylka Empey

IBM to simplify data analytics for novice users, developers

LAS VEGAS – IBM Corp. is adding two new features to its data analytics portfolio, aimed at helping businesses refine their data and get more out of what it has to say. During

Published on: April 30th, 2014 Candice So

CMOs should aim to be ‘digital pacesetters’: IBM

Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to

Published on: April 9th, 2014 Brian Jackson

Backing up your data? It’s still possible to lose it, Kroll survey finds

It’s an oft-repeated warning that we’ve heard time and time again – back up your data, because you just never know if something might go wrong. And there’s nothing more disheartening than finding

Published on: April 2nd, 2014 Candice So

5 things digital marketers can expect in 2014

With digital marketing being an area of fast growth and quick change, for the third year in a row, CMO.com asked marketers to weigh in with their thoughts on what to expect. Here's

Published on: January 2nd, 2014 Candice So

CMO & CIO partnership crucial for data that drives revenue growth

If Bill Clinton was gunning to be a chief marketing officer in 2013 instead of running for President of the United States in 1992, he might have quipped "It's about the data, stupid."

Published on: December 5th, 2013 Brian Jackson

Gallop Media launches from BNotions

A former division of app development company BNotions has struck out on its own, making its foray into digital marketing last week. Making its official launch on Nov. 25, Gallop Media was originally

Published on: December 3rd, 2013 Candice So

Marketo rolls out automated email system for marketers

Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be

Published on: October 18th, 2013 Candice So

Customer focused firms driven by CIO & CMO collaboration

Technology's impact on the business means that more departments beyond IT must be savvy to it. Along with that comes requirements for the leaders to showcase how technology can help their staff reach

Published on: August 22nd, 2013 ITBusiness Staff

Four possible future outcomes of digital marketing

With all of the emails, texts, and social media posts going into digital marketing everyday, consumers may be suffering from marketing fatigue – and your business’ marketing strategies may be to blame. That’s

Published on: August 20th, 2013 Candice So