Salesforce and Microsoft connect email and CRM with Lightning for Outlook

Sales people want to spend more time selling and less time doing the administrative tasks associated with it, and Microsoft Corp. and Salesforce say they want to help with a new feature for Outlook.

Published on: June 30th, 2016 Eric Emin Wood

Climbing to $20 B revenue, Air Canada takes to the cloud with Salesforce

You can't grow to be a $20 billion business if you're not paying attention to your customer's contract renewals until after the fact. When Duncan Bureau, the global vice-president of sales and distribution

Published on: May 9th, 2016 Brian Jackson

Influitive acquires Toronto-based CRM app developer Triggerfox

Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its

Published on: March 22nd, 2016 Eric Emin Wood

Is it time for a chief ethics officer? Smarter digital technology raises the question

If knowledge is power, and absolute power corrupts absolutely, then does perfect knowledge also result in guaranteed corruption? As software and hardware become smarter and enable more automation of data collection, organizations today

Published on: March 4th, 2016 Brian Jackson

Gmail-based CRM app Hiver announces engagement tracking feature for iOS

Customer relations management app Hiver, which turns Gmail into a collaborative tool that companies can use for customer support, sales, and task management, recently unveiled an update that will let users keep track

Published on: March 3rd, 2016 Eric Emin Wood

Algonquin College treads new ground with Salesforce adoption

Pushing the adoption of software that requires a new way of doing things across an entire organization can be a Sisyphean task for a leader - just ask Doug Wotherspoon, the vice-president of

Published on: February 3rd, 2016 Brian Jackson

Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

Published on: November 19th, 2015 David Hamilton

Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Salesforce.com Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Published on: September 16th, 2015 Brian Jackson

New software is fit to organize history lecture or varsity football game

Toronto-based e-commerce software maker AudienceView has expanded its event organizing and ticket-selling software offerings with AV Community, targeted at organizations that might have several different organizers working to put together independent events under

Published on: May 19th, 2015 Brian Jackson

IBM expands marketing cloud with software focused on the customer ‘Journey’

SAN DIEGO - At its Amplify conference on Tuesday, IBM Corp. announced several new products to its Marketing Cloud lineup, offering marketers and merchandisers the ability to track customer journeys across digital touchpoints,

Published on: May 14th, 2015 Brian Jackson

Customer-first culture key to success with CRM, Complete Innovations discovers

Although Complete Innovations helps track fleets of vehicles and workers around the globe, the key to solving one of its biggest business problems turned out to be right on its own doorstep. The

Published on: April 15th, 2015 Christine Wong

When marketers focused on this key stage of the customer lifecycle, revenue went up

Marketers that feel they have a good connection to the customer lifecycle and spend more time and money on keeping current customers engaged are also winning more revenue, according to a new survey

Published on: February 18th, 2015 Brian Jackson

Microsoft rolling out 30 new features for the new release of Parature

Microsoft Corp. is rolling out its newest release of Parature, a solution that helps businesses manage their customer service experiences across different channels like the web, email, social media, online chat, and help

Published on: January 7th, 2015 Candice So

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Published on: December 9th, 2014 Candice So