When marketers focused on this key stage of the customer lifecycle, revenue went up

Marketers that feel they have a good connection to the customer lifecycle and spend more time and money on keeping current customers engaged are also winning more revenue, according to a new survey

Published on: February 18th, 2015 Brian Jackson

Microsoft rolling out 30 new features for the new release of Parature

Microsoft Corp. is rolling out its newest release of Parature, a solution that helps businesses manage their customer service experiences across different channels like the web, email, social media, online chat, and help

Published on: January 7th, 2015 Candice So

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Published on: December 9th, 2014 Candice So

If you’re a Microsoft Dynamics CRM user, Cortana could be your newest assistant

Microsoft Corp. is releasing a slew of updates to its Dynamics line of products, with its latest releases aimed at making the tools more attractive for business employees in marketing, sales, and service.

Published on: December 3rd, 2014 Candice So

Customization holds back some from rolling out Salesforce1

The journey of Salesforce.com customers to becoming fully mobile businesses might be a bit longer than anticipated, according to a survey conducted at Dreamforce by an enterprise contentment management software firm. Seismic conducted

Published on: October 30th, 2014 Brian Jackson

Method’s QuickBooks CRM software is now mobile-friendly

Method Integration Inc. has just updated its customer relationship management (CRM) software, now making it a better tool when businesses use it on mobile devices. Based in Toronto, Method’s CRM is integrated with

Published on: October 24th, 2014 Candice So

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Published on: October 9th, 2014 Candice So

Infor acquires cloud-based CRM Saleslogix

Scottsdale, Ariz.-based cloud CRM Saleslogix has a new owner after New York-based Infor acquired the business unit from Denvor, Col.-based Swiftpage, the firms announced Thursday. The CRM software that was created in 1998

Published on: August 14th, 2014 Brian Jackson

Klenzoid gets operations flowing with NetSuite CRM

Although I personally am not familiar with issues of water scaling, I have learned that it is really important for large-scale institutions that depend on water for operating their HVAC systems. Keeping the

Published on: July 2nd, 2014 Marylka Empey

Salesforce Wear integrates CRM with Google Glass, Pebble smart watch

Cloud software vendor Salesforce.com Inc. has released a developer pack for wearable technology that includes six "starter apps" for devices such as Google Glass and the Pebble smart watch. Announced on Tuesday, the

Published on: June 10th, 2014 Brian Jackson

SAP makes Fiori UX free for all customers

Customers of SAP AG's software will now be able to give those enterprise resource planning (ERP) and customer relationship management (CRM) tools a facelift for free of charge. At Tuesday's opening keynote of

Published on: June 3rd, 2014 Brian Jackson

Gartner’s top 10 software vendors by revenue shows ‘sea change’ for 2013

Salesforce.com is the world's fastest growing software vendor that makes annual revenue over $3 billion with a growth rate of 33.3 per cent between 2012 and 2013, according to Stamford, Ct.-based analyst firm

Published on: March 31st, 2014 Brian Jackson

Microsoft Dynamics Marketing: What it looks like

Published on: March 6th, 2014 Brian Jackson

Microsoft woos marketers with Dynamics Marketing, Social Listening

ATLANTA - Not only is Microsoft Corp. getting ready to launch its newly branded marketing and social listening software offerings this spring, it's reworking its own marketing strategy to recognize the rising technology

Published on: March 5th, 2014 Brian Jackson