Salesforce cofounder and CEO Marc Benioff discusses the CRM giant's plans for 2017 during a webcast presentation on Marc 7, 2017.

Published: March 7th, 2017


Streamline and support your customer service teams with Salesforce’s new AI platform

Salesforce.com is using artificial intelligence (AI) to add an ounce of prevention to customer service. This week the San Francisco-based customer relationship management (CRM) giant released Service Cloud Einstein, a new platform that

Published on: February 15th, 2017 Eric Emin Wood

B2B firms’ commerce goals outpacing their digital capabilities, study finds

Those pesky legacy systems could be costing you a big business deal. CloudCraze’s recently released 2017 B2B Digital Commerce Imperative Report found that for many B2B brands, legacy commerce systems are proving to be

Published on: January 23rd, 2017 Gary Hilson

Replace written messages with video using Vidyard’s new enterprise tool

Like Facebook Inc., Kitchener, Ont.-based Vidyard envisions a future with video as the dominant medium - one that uses its new platform to replace emails with video messages to colleagues, clients, and customers

Published on: January 11th, 2017 Eric Emin Wood

Latest Act-On release doubles down on integration with Microsoft ecosystem

Act-On Software has hitched its wagon to Microsoft Corp.'s horses. With its latest release, the Portland, Ore.-based marketing automation software developer is betting that enterprise users of the latter's Dynamics CRM, Power BI,

Published on: October 13th, 2016 Eric Emin Wood

Speed up the development of your company’s online hub with Salesforce Lightning Bolt

Enterprises and medium-sized businesses aiming to develop a personalized community hub for their users, partners, and employees just received a powerful new tool from customer relations management (CRM) giant Salesforce.com. Today the San

Published on: September 8th, 2016 Eric Emin Wood

Salesforce and Microsoft connect email and CRM with Lightning for Outlook

Sales people want to spend more time selling and less time doing the administrative tasks associated with it, and Microsoft Corp. and Salesforce say they want to help with a new feature for Outlook.

Published on: June 30th, 2016 Eric Emin Wood

Climbing to $20 B revenue, Air Canada takes to the cloud with Salesforce

You can't grow to be a $20 billion business if you're not paying attention to your customer's contract renewals until after the fact. When Duncan Bureau, the global vice-president of sales and distribution

Published on: May 9th, 2016 Brian Jackson

Influitive acquires Toronto-based CRM app developer Triggerfox

Toronto-based marketing software maker Influitive announced today that it has acquired Triggerfox, the Toronto-based startup behind a customer relations management mobile app and the company's second such acquisition in a month, after its

Published on: March 22nd, 2016 Eric Emin Wood

Is it time for a chief ethics officer? Smarter digital technology raises the question

If knowledge is power, and absolute power corrupts absolutely, then does perfect knowledge also result in guaranteed corruption? As software and hardware become smarter and enable more automation of data collection, organizations today

Published on: March 4th, 2016 Brian Jackson

Gmail-based CRM app Hiver announces engagement tracking feature for iOS

Customer relations management app Hiver, which turns Gmail into a collaborative tool that companies can use for customer support, sales, and task management, recently unveiled an update that will let users keep track

Published on: March 3rd, 2016 Eric Emin Wood

Algonquin College treads new ground with Salesforce adoption

Pushing the adoption of software that requires a new way of doing things across an entire organization can be a Sisyphean task for a leader - just ask Doug Wotherspoon, the vice-president of

Published on: February 3rd, 2016 Brian Jackson

Salesforce Marketing Cloud uses data analytics to predict what customers will do next

Salesforce Marketing Cloud has unveiled a new feature called "Predictive Journeys" that analyzes the customer's engagement and predicts their next action - helping marketers do the right things to achieve the outcomes they want. To predict what the

Published on: November 19th, 2015 David Hamilton

Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Salesforce.com Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Published on: September 16th, 2015 Brian Jackson

New software is fit to organize history lecture or varsity football game

Toronto-based e-commerce software maker AudienceView has expanded its event organizing and ticket-selling software offerings with AV Community, targeted at organizations that might have several different organizers working to put together independent events under

Published on: May 19th, 2015 Brian Jackson