Salesforce debuts products based on RelateIQ acquisition

SAN FRANCISCO - Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales

Published on: September 16th, 2015 Brian Jackson

New software is fit to organize history lecture or varsity football game

Toronto-based e-commerce software maker AudienceView has expanded its event organizing and ticket-selling software offerings with AV Community, targeted at organizations that might have several different organizers working to put together independent events under

Published on: May 19th, 2015 Brian Jackson

IBM expands marketing cloud with software focused on the customer ‘Journey’

SAN DIEGO - At its Amplify conference on Tuesday, IBM Corp. announced several new products to its Marketing Cloud lineup, offering marketers and merchandisers the ability to track customer journeys across digital touchpoints,

Published on: May 14th, 2015 Brian Jackson

Customer-first culture key to success with CRM, Complete Innovations discovers

Although Complete Innovations helps track fleets of vehicles and workers around the globe, the key to solving one of its biggest business problems turned out to be right on its own doorstep. The

Published on: April 15th, 2015 Christine Wong

When marketers focused on this key stage of the customer lifecycle, revenue went up

Marketers that feel they have a good connection to the customer lifecycle and spend more time and money on keeping current customers engaged are also winning more revenue, according to a new survey

Published on: February 18th, 2015 Brian Jackson

Microsoft rolling out 30 new features for the new release of Parature

Microsoft Corp. is rolling out its newest release of Parature, a solution that helps businesses manage their customer service experiences across different channels like the web, email, social media, online chat, and help

Published on: January 7th, 2015 Candice So

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Published on: December 9th, 2014 Candice So

If you’re a Microsoft Dynamics CRM user, Cortana could be your newest assistant

Microsoft Corp. is releasing a slew of updates to its Dynamics line of products, with its latest releases aimed at making the tools more attractive for business employees in marketing, sales, and service.

Published on: December 3rd, 2014 Candice So

Customization holds back some from rolling out Salesforce1

The journey of customers to becoming fully mobile businesses might be a bit longer than anticipated, according to a survey conducted at Dreamforce by an enterprise contentment management software firm. Seismic conducted

Published on: October 30th, 2014 Brian Jackson

Method’s QuickBooks CRM software is now mobile-friendly

Method Integration Inc. has just updated its customer relationship management (CRM) software, now making it a better tool when businesses use it on mobile devices. Based in Toronto, Method’s CRM is integrated with

Published on: October 24th, 2014 Candice So

Zoho unveils new CRM suite for marketers is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif.,

Published on: October 9th, 2014 Candice So

Infor acquires cloud-based CRM Saleslogix

Scottsdale, Ariz.-based cloud CRM Saleslogix has a new owner after New York-based Infor acquired the business unit from Denvor, Col.-based Swiftpage, the firms announced Thursday. The CRM software that was created in 1998

Published on: August 14th, 2014 Brian Jackson

Klenzoid gets operations flowing with NetSuite CRM

Although I personally am not familiar with issues of water scaling, I have learned that it is really important for large-scale institutions that depend on water for operating their HVAC systems. Keeping the

Published on: July 2nd, 2014 Marylka Empey

Salesforce Wear integrates CRM with Google Glass, Pebble smart watch

Cloud software vendor Inc. has released a developer pack for wearable technology that includes six "starter apps" for devices such as Google Glass and the Pebble smart watch. Announced on Tuesday, the

Published on: June 10th, 2014 Brian Jackson