3 brutally honest lessons learned about landing pages

When someone begins a review blog post with a big photo of Simon Cowell, you just know things are going to get nasty. Actually, while Oli Gardner of Unbounce doesn't really get nasty

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Brian Jackson

Who’s most likely to complete that form? Canadians online at 1 PM

Marketers employ all sorts of strategies to get their target audience to an online landing page with the hopes they'll convert into a lead, or even a new customer. But what it all

Share on LinkedIn Comment on this article Share with Google+ Published on: June 12th, 2014 Brian Jackson

How the best marketers optimize their campaigns

If marketers want to succeed at attracting customers and generating sales, they need to optimize, according to a new survey from Adobe Systems Inc. In a survey of about 1,000 marketers from North

Share on LinkedIn Comment on this article Share with Google+ Published on: June 3rd, 2014 Candice So

World Vision personalizes web experience with Webtrends on Demand

Here's a riddle for you: given the choice between buying three guinea pigs for $35 and buying one goat for $100, when is the goat the most commonly selected option? When visitors to

Share on LinkedIn Comment on this article Share with Google+ Published on: May 26th, 2014 Brian Jackson