Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.
Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing
LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But
For enterprise organizations looking to jump into content marketing, they should go where large media sites and independent bloggers are going – WordPress, the popular content management system and blogging platform. That’s according
Content Raven, a Massachusetts-based file storage company, has released a new marketing analytics tool geared towards content marketers – something of a departure from its original focus on file security. Right now, Content