Follow Friday – On the social side and more CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people looking

Share on LinkedIn Comment on this article Share with Google+ Published on: July 18th, 2014 Candice So

Hangout with Kayak.com’s CTO Giorgos Zacharia

Kayak.com is the ultimate travel comparison site - users can find the cheapest flight between two points, compare hotel rates, find car rentals, and even buy complete packages for their getaways. It's all

Share on LinkedIn Comment on this article Share with Google+ Published on: July 17th, 2014 Brian Jackson

Follow Friday – 3 people in mobile payments, marketing, and gadgetry

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people from

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So

4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 15th, 2014 Candice So

What Chris Hadfield’s ‘CMO’ can teach us about marketing

When I heard Chris Hadfield was going to be the commander of the International Space Station (ISS) in 2012, I thought he'd approach the job with the proper gravitas and a good sense

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

HootSuite and MarketChorus launch machine learning app for marketers

For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based

Share on LinkedIn Comment on this article Share with Google+ Published on: April 23rd, 2014 Candice So

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Share on LinkedIn Comment on this article Share with Google+ Published on: April 21st, 2014 Candice So

The 6 best WordPress plugins for your business’ blog

No matter whether you're running a small business or operating a big company, you can benefit from using WordPress by setting up a clean website that attracts potential clients and customers. Although WordPress

Share on LinkedIn Comment on this article Share with Google+ Published on: March 29th, 2014 Joseph Stark

Dlvr.it automates social sharing of favourite content

Ashley Huffman is kept busy in her full-time job as marketing manager at Nano Magnetics Ltd. but she wants to stay active on Twitter and engaged with her more than 7,000 followers. No

Share on LinkedIn Comment on this article Share with Google+ Published on: February 27th, 2014 Brian Jackson

4 reasons why native advertising works

Native advertising is the strategy of creating ad materials that fit seamlessly into the environment where they're placed in, like magazine ads that look and read like articles or fun, informative Facebook posts

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Joseph Stark

Mind the App: SqueezeCMM

Have you ever posted an article to the web and then thought to yourself “Is anyone really reading this stuff?” You’re in the same boat as a lot content marketers. Squeeze CMM is

Share on LinkedIn Comment on this article Share with Google+ Published on: January 20th, 2014 Brian Jackson

3 digital marketing startups to follow on Twitter

Covering the fourth cohort grad showcase at Toronto-based accelerator Extreme Startups, we met some interesting people on the leading edge of the digital marketing space and reconnected with others. Whether or not you'd

Share on LinkedIn Comment on this article Share with Google+ Published on: January 17th, 2014 Brian Jackson