Native advertising is the strategy of creating ad materials that fit seamlessly into the environment where they're placed in, like magazine ads that look and read like articles or fun, informative Facebook posts
Covering the fourth cohort grad showcase at Toronto-based accelerator Extreme Startups, we met some interesting people on the leading edge of the digital marketing space and reconnected with others. Whether or not you'd
Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.
At a time when marketers everywhere are talking about gathering data on consumer behaviour, it seems almost counter-intuitive to do something as simple as just asking consumers what they want. Don't marketers already
Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as
When Google Inc. announced it was changing its policies on putting links into news releases back in August, the PR and marketing world collectively shuddered. Basically, any news release that has keywords listed
Toronto-based Sequentia Inc. has launched a new content marketing analytics and metrics Web-based suite, the firm announced yesterday.Squeeze promises real time mapping and tracking of user interactions with content across multiple digital channels