Toronto content marketing measurement vendor acquired by a customer

They must have liked it so much, they bought the company. Already a user of its content marketing measurement (CMM) suite, Digital Journal Group has acquired SqueezeCMM, which has also released a new

Published on: September 18th, 2015 Jeff Jedras

Marketing analytics vendor adds website auditing tools to its arsenal

Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web

Published on: August 27th, 2015 Jeff Jedras

Why KPMG turned to an app to deliver thought leadership content

Like many professional services companies looking to demonstrate their thought leadership to potential clients, KPMG Canada used to produce glossy magazines to mail to subscribers. But now, there’s an app for that. Just

Published on: August 24th, 2015 Jeff Jedras

10 tips to get started with video as part of your marketing strategy

TORONTO -- It can seem daunting to get started with video as part of your marketing strategy as it’s probably not something that’s in the usual wheelhouse of your marketing team, but experts say

Published on: June 18th, 2015 Jeff Jedras

In a commoditized world, it’s time to differentiate on content

TORONTO – If you posted a picture of your breakfast on Facebook this morning, you’re part of the problem. From social media to regular media there’s so much noise out there today it’s

Published on: June 16th, 2015 Jeff Jedras

Marketing lessons we learned from 2014’s most successful Kickstarter projects

What do Neil Young, Levar Burton, and a 3D printer have in common? No, they're not all from the future, but nice try. If you guessed that they were all part of a

Published on: January 5th, 2015 Brian Jackson

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Published on: December 9th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So

The difference between smart and dumb content marketing

Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch

Published on: November 10th, 2014 Candice So

‘No one has to read this’ – how content marketing can be better

Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.

Published on: November 6th, 2014 Candice So

Secret to building trust on your blog in 11 words

Building a good relationship with your customers is just like building any other relationship in life. It's all about trust. But how do you build trust? Many companies turn to a content strategy

Published on: October 20th, 2014 Brian Jackson

What AsapScience wants brands to know about sponsored content

When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit

Published on: October 18th, 2014 Candice So

Content marketing study answers the ‘5 Ws’ about B2B strategy

Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing

Published on: October 6th, 2014 Brian Jackson