Toronto-based ScribbleLive launches interactive content marketing tool

Toronto-based content marketing firm Scribble Technologies Inc. announced the release today of ScribbleLive Plan, a new subscription-based service that marketing teams can use to guide their content strategy planning efforts from idea to

Published on: March 17th, 2016 Eric Emin Wood

The art of creating a valuable white paper is about understanding your customers

Looking to effectively market your communications collateral is an art. Even what may seem like the most inscrutable of decisions can make a huge impact on your results. Like the inclusion of a

Published on: February 10th, 2016 Fawn Annan

3 CMO trends for 2016 show how ‘digital disruption’ is evolving

I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends

Published on: January 12th, 2016 Fawn Annan

B2B marketers to invest heavily in content marketing and thought leadership: study

More business-to-business companies increasingly see content marketing and thought leadership as key ways to position themselves well in the eyes of clients. According to a new study commissioned by asset management firm Euromoney Institutional Investor

Published on: November 24th, 2015 Lindsey Peacock

Canadians open to sponsored brand content – as long as it’s interesting

Canadians follow brands to receive content, so there’s an opportunity for marketers to connect if they deliver the right content, according to a new report from Yahoo Canada. Yahoo Canada recently released its

Published on: September 22nd, 2015 Jeff Jedras

Toronto content marketing measurement vendor acquired by a customer

They must have liked it so much, they bought the company. Already a user of its content marketing measurement (CMM) suite, Digital Journal Group has acquired SqueezeCMM, which has also released a new

Published on: September 18th, 2015 Jeff Jedras

Marketing analytics vendor adds website auditing tools to its arsenal

Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web

Published on: August 27th, 2015 Jeff Jedras

Why KPMG turned to an app to deliver thought leadership content

Like many professional services companies looking to demonstrate their thought leadership to potential clients, KPMG Canada used to produce glossy magazines to mail to subscribers. But now, there’s an app for that. Just

Published on: August 24th, 2015 Jeff Jedras

10 tips to get started with video as part of your marketing strategy

TORONTO -- It can seem daunting to get started with video as part of your marketing strategy as it’s probably not something that’s in the usual wheelhouse of your marketing team, but experts say

Published on: June 18th, 2015 Jeff Jedras

In a commoditized world, it’s time to differentiate on content

TORONTO – If you posted a picture of your breakfast on Facebook this morning, you’re part of the problem. From social media to regular media there’s so much noise out there today it’s

Published on: June 16th, 2015 Jeff Jedras

Marketing lessons we learned from 2014’s most successful Kickstarter projects

What do Neil Young, Levar Burton, and a 3D printer have in common? No, they're not all from the future, but nice try. If you guessed that they were all part of a

Published on: January 5th, 2015 Brian Jackson

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So

Can an app drum up more conversions than a landing page? Here’s why ion interactive is giving them a shot

Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough

Published on: December 9th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Published on: November 11th, 2014 Candice So