Market on LinkedIn discussion groups without looking spammy

LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But

Share on LinkedIn Comment on this article Share with Google+ Published on: September 25th, 2014 Brian Jackson

How marketing can become a ‘noble profession’

Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

The case for WordPress in the enterprise

For enterprise organizations looking to jump into content marketing, they should go where large media sites and independent bloggers are going – WordPress, the popular content management system and blogging platform. That’s according

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

Content Raven repurposes data security tool for content marketing

Content Raven, a Massachusetts-based file storage company, has released a new marketing analytics tool geared towards content marketers – something of a departure from its original focus on file security. Right now, Content

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Brian Jackson

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Share on LinkedIn Comment on this article Share with Google+ Published on: August 8th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 22nd, 2014 Candice So

Follow Friday – On the social side and more CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people looking

Share on LinkedIn Comment on this article Share with Google+ Published on: July 18th, 2014 Candice So

Hangout with Kayak.com’s CTO Giorgos Zacharia

Kayak.com is the ultimate travel comparison site - users can find the cheapest flight between two points, compare hotel rates, find car rentals, and even buy complete packages for their getaways. It's all

Share on LinkedIn Comment on this article Share with Google+ Published on: July 17th, 2014 Brian Jackson

Follow Friday – 3 people in mobile payments, marketing, and gadgetry

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people from

Share on LinkedIn Comment on this article Share with Google+ Published on: July 10th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Share on LinkedIn Comment on this article Share with Google+ Published on: May 29th, 2014 Candice So