I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends
More business-to-business companies increasingly see content marketing and thought leadership as key ways to position themselves well in the eyes of clients. According to a new study commissioned by asset management firm Euromoney Institutional Investor
Canadians follow brands to receive content, so there’s an opportunity for marketers to connect if they deliver the right content, according to a new report from Yahoo Canada. Yahoo Canada recently released its
Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web
Like many professional services companies looking to demonstrate their thought leadership to potential clients, KPMG Canada used to produce glossy magazines to mail to subscribers. But now, there’s an app for that. Just
Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough
Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers
Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.