Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

This startup can help you shop online for the things you actually want

With the holidays just weeks away, one of the first places many people will go to for gifts are online stores and e-commerce websites. But if you ask Charles Benaiah, online stores are

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So

Vines are a ‘marketing baptism by fire’

Telling a story in a 30 second ad spot requires a special kind of skill. But telling it in six seconds? That takes something else. That’s something marketers have had to learn the

Share on LinkedIn Comment on this article Share with Google+ Published on: November 15th, 2014 Candice So

Bank of Canada is considering digital money, official says

Even though the Bank of Canada is  concerned about the economic risks of a deregulated currency like Bitcoin, it's been looking into whether it could issue its own version of digital currency. According

Share on LinkedIn Comment on this article Share with Google+ Published on: November 14th, 2014 Candice So

ExtendTV brings programmatic ad buying to local businesses

For most marketers, programmatic ad buying is a relatively new advertising method. The idea of going out and bidding on targeted ad slots in real-time is tempting, but it’s not one every marketer

Share on LinkedIn Comment on this article Share with Google+ Published on: November 12th, 2014 Candice So

In sponsoring content, brands need to trust content creators

Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Candice So

Retailers give individual shoppers different prices

When you go online and check out the various online bazaars displaying their wares, what you may not know is e-retailers sometimes 'personalize' their pricing. That means person X might get a different

Share on LinkedIn Comment on this article Share with Google+ Published on: November 11th, 2014 Candice So

Q&A with former Privacy Commissioner Chantal Bernier

When Chantal Bernier finished her reign in the Office of the Privacy Commissioner of Canada, she left the post at an interesting time – just before new privacy laws came into force within

Share on LinkedIn Comment on this article Share with Google+ Published on: November 7th, 2014 Candice So

CMOs divided on how to use mobile, report says

Marketers have known for a while their customers are on mobile devices, and that mobile is a great way to reach them wherever they are. But not all mobile marketing strategies are created

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2014 Candice So

How SMBs can win e-commerce sales during the holidays

Halloween had just barely wrapped up when the pumpkins were whisked away, the candy all eaten, and stores started putting up trees and tinsel ahead of Christmas. It may seem a little early,

Share on LinkedIn Comment on this article Share with Google+ Published on: November 4th, 2014 Candice So

Consumers will share data, but for a price: Aimia

Despite their fears around data breaches, consumers are willing to trade much of their personal data if it gets them something in return, a new survey has found. In a new report called

Share on LinkedIn Comment on this article Share with Google+ Published on: November 4th, 2014 Candice So

Why you still need your wallet, even with Apple Pay and Google Wallet

Leaving the wallet at home and using a smartphone to pay for all of our purchases sounds like an enticing idea - well, to some of us anyway. But we still have some

Share on LinkedIn Comment on this article Share with Google+ Published on: November 3rd, 2014 Candice So

BlackBerry’s BBM update includes timed messages and retraction

BlackBerry has just announced the latest update of its BlackBerry Messenger (BBM) service, which promises to give users more control over their privacy. On Friday, BlackBerry unveiled a slew of new features with

Share on LinkedIn Comment on this article Share with Google+ Published on: October 31st, 2014 Candice So