Clipless allows you to use your phone, hands-free

Every morning, I come to the office with my bag over my shoulder, a coffee in my left hand, and my phone in my right. That means I end up using my shoulder

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Responsive sites score more sales than mobile apps, report finds

Here’s a question for you – does it make more sense to build a mobile app for your business, or should you create a responsive website instead? There are arguments going both ways,

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Push notifications grab 88% more app launches, study finds

It seems as though apps everywhere want a piece of your smartphone’s lock screen, blitzing users with requests to send push notifications. There’s a very valid reason for this – marketers have noticed

Share on LinkedIn Comment on this article Share with Google+ Published on: August 19th, 2014 Candice So

Why marketers shouldn’t rely on Facebook

When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without

Share on LinkedIn Comment on this article Share with Google+ Published on: August 18th, 2014 Candice So

Moms to look for mobile coupons while doing back-to-school shopping

With just a couple of weeks left until the start of a new school year, a lot of moms are out in force to get their kids’ back-to-school shopping done. But while they

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Candice So

The growing domination of digital marketing to influence consumers

Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with

Share on LinkedIn Comment on this article Share with Google+ Published on: August 13th, 2014 Milad Oskouie

UpSnap partners with Valpak for mobile ads and coupon alliance

Toronto-based marketing startup UpSnap Inc. has signed an agreement with Valpak Canada, making UpSnap a reseller of Valpak’s mobile tool measuring CPM, or the cost per thousand impressions. And on Valpak’s end, as

Share on LinkedIn Comment on this article Share with Google+ Published on: August 7th, 2014 Candice So

Take a 3D tour of your new condo – before it’s even built

A condo builder has launched a new mobile app, allowing potential buyers to scout out a new place – and they can walk on to the property and envision what the development will

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

Apps, text messages among top banking priorities for Millennials

To get Millennials to sign up with a bank, it takes more than low interest fees and longer branch hours to convince them to come - banks also need to be savvy about

Share on LinkedIn Comment on this article Share with Google+ Published on: July 30th, 2014 Candice So

MaRS’ Jolt accelerator announces partnership with PayPal, fourth cohort

Updated July 29, 2014 at 4:07 pm ET to reflect further details from MaRS DD. MaRS Discovery District’s accelerator, Jolt, has announced a new partnership with PayPal Inc., as well as the start

Share on LinkedIn Comment on this article Share with Google+ Published on: July 28th, 2014 Candice So

Slyce and PDN allow shoppers to snap pics, find deals, and do groceries

The next time you’re running low on milk, you could jot down a reminder to pick up more – or instead, you could take a picture of the milk jug with your smartphone

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

MIT researchers built a data protector that still lets you use your apps

Giving away personal data in exchange for services can be a heavy trade-off. On one hand, it seems obvious - just be careful about who you give your data to and what you

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Candice So

Consumers want to see value in exchange for mobile tracking: study

Ask consumers if you can track them in the retail environment and they might quip a phrase from Jerry Maguire in response: "Show me the money." At least that's what a PunchTab study

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Brian Jackson

Users uncovering 44 per cent of mobile app issues, survey finds

Developing mobile apps is a hard business. With fierce competition in app stores, a race to push out an app quickly, and the need to revisit the app and update it often, QA

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2014 Candice So