The iPhone 6, the Nexus 6, and the Samsung Galaxy S5 – here’s what Canadians Googled in tech in 2014

The iPhone 6, the Nexus 6, and the Samsung Galaxy S5 - there's a pattern here, and it's not just that these are some of the most buzz-worthy smartphones on the market. That in

Share on LinkedIn Comment on this article Share with Google+ Published on: December 16th, 2014 Candice So

Samsung losing some market share in Q3, thanks to Chinese smartphone makers: Gartner

Even as the number of Android users seem to be surging ahead of those using Apple iOS, Samsung may be losing some of its ground in smartphone sales to up-and-coming Chinese handset makers,

Share on LinkedIn Comment on this article Share with Google+ Published on: December 15th, 2014 Candice So

Hackers increasingly targeting cloud providers, not consumer devices

Rather than going after your smartphone, more and more cybercriminals will simply seek out cloud providers for their collections of consumer and corporate data – all at a faster rate than before, putting

Share on LinkedIn Comment on this article Share with Google+ Published on: December 15th, 2014 Dave Yin

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Candice So

Hackers are getting personal information more easily than before: Symantec

In the mobile app world, when hackers want access to personal information, they need simply ask. This is one of several key findings Symantec Corp. released today as part of the company’s “Mobile

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Dave Yin

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Share on LinkedIn Comment on this article Share with Google+ Published on: December 12th, 2014 Joseph Vito DeLuca

Kabuk helping doctors, lawyers, and dentists with drumming up new clients

Four years ago, Asha Soares’ grandmother fell ill, starting a wave of visits, appointments, and consultations with doctors and specialists. It was a difficult and worrying time, not least because her family was

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2014 Candice So

TD partners with Moven to help users watch their spending

If you bank with Toronto-Dominion Bank (TD) and want to rein in your spending habits, you may be in luck – TD will be providing a new personal finance service for users who want

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2014 Candice So

Tablets, phablets, and wearables, oh my! These are the must-watch trends for mobile marketing in 2015

It’s no secret that mobile is a big part of any digital marketing play nowadays. But as gadget makers crank out new types of smartphones and tablets, marketers are going to need to

Share on LinkedIn Comment on this article Share with Google+ Published on: December 1st, 2014 Candice So

How location-based data tells you where your customers are, where they’ve been, and where they’re headed next

The next time you walk by your favourite store, you may get some kind of message from it, running down its latest deals. Or you might get an ad from its competitor across

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2014 Candice So

Canadians are concerned about credit card fraud, and they want their banks to help: FICO

With the spate of headlines on security breaches at big retailers like Target and Home Depot, consumers have been taking notice – and they’ll be more watchful about how and where they spend

Share on LinkedIn Comment on this article Share with Google+ Published on: November 27th, 2014 Candice So

If you’re in e-commerce, Twitter and Facebook probably aren’t enough

Posting and interacting with your followers on Twitter, Facebook, LinkedIn, Google+, Pinterest, and other social media platforms can be a lot of work. But if you're a brand in e-commerce, maybe there are other

Share on LinkedIn Comment on this article Share with Google+ Published on: November 21st, 2014 Candice So

Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Share on LinkedIn Comment on this article Share with Google+ Published on: November 19th, 2014 Candice So

Why you should ask your customers to do a good deed and pass your business on

It’s a conventional piece of marketing wisdom: Make your customers happy, and they will share your business with their friends and family. That sounds great, but the only trouble is ensuring people will

Share on LinkedIn Comment on this article Share with Google+ Published on: November 18th, 2014 Candice So