Moving mobile business strategy beyond the smaller screen

Creating a small-screen version of your business website just doesn’t cut it, a Google Canada marketing executive warned on Thursday. Instead, companies need to think outside the box – or more precisely, outside

Published on: January 30th, 2015 Christine Wong

CMO Digital: Canadians consuming more mobile video than ever

Welcome to the fifth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week. This

Published on: November 24th, 2014 ITBusiness Staff

Canadians head toward post-PC world for content consumption

The more things change, the more they stay the same, Bryan Segal, the vice president of sales at comScore Inc. might tell you. During his presentation at Toronto's NextMedia conference, he showed statistics

Published on: November 11th, 2014 Brian Jackson

Mobile video is an opportunity for advertisers: Nielsen

It’s no secret consumers are watching more videos from their smartphones and tablets – and here in Canada, that appetite for mobile video is only going to grow, according to the numbers presented

Published on: October 30th, 2014 Candice So

Mobile apps now account for over half of time with digital media

We’ve heard it before, and we’ll probably hear it again – for businesses looking to reach current customers and to gain new ones, mobile is one of the most important channels they can

Published on: August 25th, 2014 Candice So

BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Published on: April 24th, 2014 Candice So

Online video advertising trumps TV commercials, study finds

Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm

Published on: June 6th, 2013 Candice So

Canada’s e-commerce managers not feeling executive love

Canada is trailing behind other G20 countries when it comes to e-commerce because managers face significant challenges that are unique to this country, according to a new survey. Canadian companies feel they can’t

Published on: April 30th, 2013 Candice So

Consumer packaged goods & banking lead online advertising spend in Canada

When it comes to spending on online advertising in Canada, the big banks and consumer packaged goods (CPG) manufacturers are leading the way, according to two recent reports looking at the Canadian digital

Published on: March 18th, 2013 Jeff Jedras

Mobile marketing advice from fast food brands

What's the difference between a pizza chain and a burger joint when they create a mobile strategy? The pizza chain wants the biggest demographic slice, while the burger joint wants to supersize its

Published on: November 8th, 2012 Brian Jackson

Mobile ads, videos gain ground on desktop campaigns

Advertisers, take note: go mobile and do video. Those are the two main conclusions from data gathered for Say Media bycomScore, according to our source story from MediaPost. The study of1,200 smartphone and

Published on: October 2nd, 2012 Christine Wong

Google+ way behind Facebook, Twitter in user engagement: study

After a huge initial growth spurt, Google+ isn't gaining much user traction compared with Facebook, Twitter and even Myspace, a new study suggests.ComScore figures show users spent an average of just 3.3 minutes

Published on: February 28th, 2012 ITBusiness Staff

Canadian Web surfers are world’s top video consumers

Canada's love affair with online video and smartphones is fuelling big growth in mobile marketing that rivals the U.S. scene, the latest research shows. Canadians consume more video on the Web than any

Published on: December 9th, 2011 Christine Wong

Top tips and tools to get to know your online audience

Who's visiting my site? What are they doing? Why are they staying or leaving?Organizations with any sort of Web presence want to know the answers to these three basic questions.A recent event titled

Published on: March 10th, 2010 Nestor Arellano