BrightRoll’s new partnerships to make video marketers’ lives easier

BrightRoll Inc. has announced a full slate of new partnerships – and the new services coming out of these partnerships might make marketers’ lives a little easier. Yesterday, at the BrightRoll Video Summit

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Candice So

Online video advertising trumps TV commercials, study finds

Heralding 2013 as the “breakout year” for online video advertising, a recent survey finds Canadian advertisers are increasingly concentrating their marketing efforts on the Web, instead of on TV. Online video advertising firm

Share on LinkedIn Comment on this article Share with Google+ Published on: June 6th, 2013 Candice So

Canada’s e-commerce managers not feeling executive love

Canada is trailing behind other G20 countries when it comes to e-commerce because managers face significant challenges that are unique to this country, according to a new survey. Canadian companies feel they can’t

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2013 Candice So

Consumer packaged goods & banking lead online advertising spend in Canada

When it comes to spending on online advertising in Canada, the big banks and consumer packaged goods (CPG) manufacturers are leading the way, according to two recent reports looking at the Canadian digital

Share on LinkedIn Comment on this article Share with Google+ Published on: March 18th, 2013 Jeff Jedras

Mobile marketing advice from fast food brands

What's the difference between a pizza chain and a burger joint when they create a mobile strategy? The pizza chain wants the biggest demographic slice, while the burger joint wants to supersize its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 8th, 2012 Brian Jackson

Mobile ads, videos gain ground on desktop campaigns

Advertisers, take note: go mobile and do video. Those are the two main conclusions from data gathered for Say Media bycomScore, according to our source story from MediaPost. The study of1,200 smartphone and

Share on LinkedIn Comment on this article Share with Google+ Published on: October 2nd, 2012 Christine Wong

Google+ way behind Facebook, Twitter in user engagement: study

After a huge initial growth spurt, Google+ isn't gaining much user traction compared with Facebook, Twitter and even Myspace, a new study suggests.ComScore figures show users spent an average of just 3.3 minutes

Share on LinkedIn Comment on this article Share with Google+ Published on: February 28th, 2012 ITBusiness Staff

Canadian Web surfers are world’s top video consumers

Canada's love affair with online video and smartphones is fuelling big growth in mobile marketing that rivals the U.S. scene, the latest research shows. Canadians consume more video on the Web than any

Share on LinkedIn Comment on this article Share with Google+ Published on: December 9th, 2011 Christine Wong

Top tips and tools to get to know your online audience

Who's visiting my site? What are they doing? Why are they staying or leaving?Organizations with any sort of Web presence want to know the answers to these three basic questions.A recent event titled

Share on LinkedIn Comment on this article Share with Google+ Published on: March 10th, 2010 Nestor Arellano

Canada leads the world in online video viewership

A growing number of Canadians are tossing aside the remote control and TV guide, and turning to their personal computer or smart phone for entertainment. More Canadians watch videos online than any other

Share on LinkedIn Comment on this article Share with Google+ Published on: March 17th, 2009 Michelle MacLeod

Maid to order – iRobot shows how to cash in on customer creativity

Jump to: videoWhen Bedford, Mass.-based iRobot Corp. released their circular vacuum robots to the market, they expected customers would use the Roomba to clean their homes, not name them and teach them how

Share on LinkedIn Comment on this article Share with Google+ Published on: May 22nd, 2008 Brian Jackson