The most important marketing strategy you need for the 21st century

I recently was a keynote speaker on Preparing for the Future and the organizers asked me to be challenging and provocative with my messages. When I walked into the room, it was me who

Share on LinkedIn Comment on this article Share with Google+ Published on: June 13th, 2014 Ayelet Baron

UnMarketing’s Scott Stratten: QR codes bad, social listening good

We recently caught up with the founder of UnMarketing and author of QR Codes Kill Kittens Scott Stratten at The Art of Marketing conference in Toronto. Hailing from Oakville, Ont. Stratten is now recognized as

Share on LinkedIn Comment on this article Share with Google+ Published on: June 3rd, 2014 Brian Jackson

Apple adds security, productivity features to iOS for the enterprise

Apple Inc. made its big unveil of iOS 8 on Monday during its Worldwide Developers Conference, showing off a slew of new features with its newest iteration of its mobile operating system. While

Share on LinkedIn Comment on this article Share with Google+ Published on: June 3rd, 2014 Candice So

Can chief data officers become the heroes of big data?

  While bigger businesses in specific industries have employed Chief Data Officers (CDOs) for awhile, they remain relatively rare birds. Not surprisingly the rise of CDOs and the use of the term “big

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Chris Thierry

Rise of CMO tech spending could lead to ‘shadow IT’ threat

With CMOs controlling more IT spending for organizations, so-called "shadow IT" is becoming a problem. The issue is that CMOs are implementing solutions without IT involvement and possibly exposing the organization. Putting the organization at

Share on LinkedIn Comment on this article Share with Google+ Published on: May 23rd, 2014 Keean Persaud

The future of work: How to be a 21st century leader at the edges

Every few years the business community latches on to some new "innovative" way of working that promises to reinvent corporate America. Everyone is buzzing about innovation and design thinking these days and what's

Share on LinkedIn Comment on this article Share with Google+ Published on: May 7th, 2014 Ayelet Baron

CMOs should aim to be ‘digital pacesetters’: IBM

Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to

Share on LinkedIn Comment on this article Share with Google+ Published on: April 9th, 2014 Brian Jackson

Touring MakeWorks, a co-working space for 3D printing and hardware

Last week, ITBusiness.ca editor Brian Jackson had the chance to check out MakeWorks Studio, a Toronto-area coworking space. While tech entrepreneurs have been using coworking spaces for a while to escape their home

Share on LinkedIn Comment on this article Share with Google+ Published on: March 28th, 2014 ITBusiness Staff

How CIO-CMO collaboration works at Audi

SALT LAKE CITY, UTAH - At the Adobe Summit for digital marketing, a closer collaborative relationship between the CIO and CMO was the topic of the day. Adobe announced a partnership with SAP,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Adobe partners with SAP to arrange CIO-CMO ‘shotgun wedding’

SALT LAKE CITY, UTAH - Adobe Inc. and Walldorf, Germany-based SAP AG announced a new reseller partnership on Tuesday that Adobe described as a bridge between the CIO and the CMO. At the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

myApollo an antidote to privacy concerns around social media

Facebook may still be one of the world’s top social networks, handling the data of over a billion users worldwide – but for Harvey Medcalf, CEO of Arroware Industries Inc., that’s a billion

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Candice So

Bitrix24 releases desktop app for cloud collaboration and storage service

Social intranet company Bitrix Inc. is the latest to enter the cloud storage and collaboration desktop application space with the release of new apps for Windows and OS X today, taking aim at

Share on LinkedIn Comment on this article Share with Google+ Published on: March 20th, 2014 Brian Jackson

Secrets of CMO-CIO collaboration from Baxter International [Hangouts on Air]

Late last year we at IT World Canada decided to host a couple of roundtable sessions about CIO-CMO collaboration. The talks involved people from both lines of business, and from some very major

Share on LinkedIn Comment on this article Share with Google+ Published on: March 18th, 2014 Brian Jackson

AskForTask helping businesses harness the shared economy

Last week, Randy Frisch walked into Uberflip’s Toronto office and realized there were just too many beer bottles piling up inside. As the COO of the company, Frisch could have asked his employees

Share on LinkedIn Comment on this article Share with Google+ Published on: March 17th, 2014 Candice So