Hisense’s CMO on how CES affects your marketing strategy

Chances are you haven't heard of Hisense Co., but are familiar with at least one of its products. The Qingdao, China-based electronics manufacturer, originally founded in 1969, has owned the North and South

Published on: January 11th, 2017 Eric Emin Wood

A CMO to Know: Kevin Suitor, TELoIP

Kevin Suitor to didn’t set out to become a CMO, but his college co-op placement changed his intended career path. "I got the selling bug," he says. The newly appointed CMO of TELoIP

Published on: December 16th, 2016 Gary Hilson

Marketers are a business’ best asset to bring customers closer: Gartner

In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's

Published on: May 18th, 2016 Fawn Annan

Meet ITWC’s new CMO, all over again

We've got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You've seen Annan in our

Published on: April 4th, 2016 Brian Jackson

Can you find your authentic blogging voice? I found mine – but it wasn’t easy

I thought writing my weekly blog was going to be easier than what I'm currently experiencing. I thought I would take one of the many ideas that pops up in my head and

Published on: March 28th, 2016 Fawn Annan

CMO Digital: Do your online habits fit a generational stereotype?

For episode 18 of CMO Digital, Fawn is looking to get her multi-generational team involved in explaining the content habits of millennials, generation X, and baby boomers. But will they be able to

Published on: July 16th, 2015 Brian Jackson

Companies struggling getting employees to share brand values: report

How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly

Published on: June 15th, 2015 Jeff Jedras

Twitter to name its CFO as its CMO

Twitter's search for a chief marketing officer has been ongoing for many months and now in the wake of a disappointing earnings call, it appears the firm's chief financial officer will be charged

Published on: May 5th, 2015 Brian Jackson

3 tips for finding a good channel solutions provider

Big data, streamlining business operations, generating revenue, integrating systems together – once upon a time, buying solutions for these business needs was mostly the territory of the CIO and IT department. But nowadays,

Published on: September 16th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

Secrets to CIO-CMO collaboration with Rogers VP of business marketing

Visitors to ITBusiness.ca will be no stranger to the topic of CIO-CMO collaboration and it seems to be a subject to which every executive has their own approach. But the more I've covered

Published on: August 22nd, 2014 Brian Jackson

How executives can work together: Andrew Dillane, CIO of Randstad

Andrew Dillane has been at Randstad Canada Group for more than a decade and has had his chance at wearing several leadership hats before finding the best fit in the role of CIO.

Published on: August 19th, 2014 Brian Jackson

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Published on: August 15th, 2014 David Rosenfeld

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Published on: August 14th, 2014 David Rosenfeld