#ITBCMO: An ITBusiness.ca Twitter chat

With sales and marketing becoming a more crucial piece of businesses everyday, chief marketing officers (CMOs) are also getting more attention, more clout, and (potentially) more marketing dollars for their departments. That being

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

Secrets to CIO-CMO collaboration with Rogers VP of business marketing

Visitors to ITBusiness.ca will be no stranger to the topic of CIO-CMO collaboration and it seems to be a subject to which every executive has their own approach. But the more I've covered

Share on LinkedIn Comment on this article Share with Google+ Published on: August 22nd, 2014 Brian Jackson

How executives can work together: Andrew Dillane, CIO of Randstad

Andrew Dillane has been at Randstad Canada Group for more than a decade and has had his chance at wearing several leadership hats before finding the best fit in the role of CIO.

Share on LinkedIn Comment on this article Share with Google+ Published on: August 19th, 2014 Brian Jackson

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Share on LinkedIn Comment on this article Share with Google+ Published on: August 15th, 2014 Milad Oskouie

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Milad Oskouie

3 simple examples of marketing automation

The phrase "marketing automation" is perhaps etymologically misleading and conjures unpleasant images of robocalls to your cell phone offering a free cruise, or your spam-filled email inbox cluttered with promotional offers. But that's

Share on LinkedIn Comment on this article Share with Google+ Published on: August 13th, 2014 Brian Jackson

The growing domination of digital marketing to influence consumers

Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with

Share on LinkedIn Comment on this article Share with Google+ Published on: August 13th, 2014 Milad Oskouie

Create Chief Digital Officer role to break CIO-CMO stalemate: Constellation Research

Digital is the number one disrupting factor facing business today, argues Constellation Research analyst Peter Kim in a new report. Technology is moving so quickly that it's transcending just about every other factor

Share on LinkedIn Comment on this article Share with Google+ Published on: July 21st, 2014 Brian Jackson

#FollowFriday – 3 viewpoints on CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Share on LinkedIn Comment on this article Share with Google+ Published on: July 3rd, 2014 Candice So

How companies can boost their digital innovation

It’s impossible to talk about any company in tech and avoid mentioning the word “digital.” But how does that concept play out for companies who may have made the jump to digital, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 3rd, 2014 Candice So

Rise of CMO tech spending could lead to ‘shadow IT’ threat

With CMOs controlling more IT spending for organizations, so-called "shadow IT" is becoming a problem. The issue is that CMOs are implementing solutions without IT involvement and possibly exposing the organization. Putting the organization at

Share on LinkedIn Comment on this article Share with Google+ Published on: May 23rd, 2014 Keean Persaud

What Chris Hadfield’s ‘CMO’ can teach us about marketing

When I heard Chris Hadfield was going to be the commander of the International Space Station (ISS) in 2012, I thought he'd approach the job with the proper gravitas and a good sense

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

CIO-CMO collaboration key to company modernization: roundtable

We've all heard of the concept of work-life balance and come to terms with the fact that technology has resulted in the blurring of the lines between time spent in the office and

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Brian Jackson

Business units’ relationship with IT on thin ice: Avanade

Tensions between marketing and IT departments may be wearing thin these days because marketers are feeling confident about making their own decisions when it comes to what technology they need - then turning

Share on LinkedIn Comment on this article Share with Google+ Published on: April 15th, 2014 Brian Jackson