#FollowFriday – 3 viewpoints on CASL

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people who

Share on LinkedIn Comment on this article Share with Google+ Published on: July 3rd, 2014 Candice So

How companies can boost their digital innovation

It’s impossible to talk about any company in tech and avoid mentioning the word “digital.” But how does that concept play out for companies who may have made the jump to digital, and

Share on LinkedIn Comment on this article Share with Google+ Published on: July 3rd, 2014 Candice So

Rise of CMO tech spending could lead to ‘shadow IT’ threat

With CMOs controlling more IT spending for organizations, so-called "shadow IT" is becoming a problem. The issue is that CMOs are implementing solutions without IT involvement and possibly exposing the organization. Putting the organization at

Share on LinkedIn Comment on this article Share with Google+ Published on: May 23rd, 2014 Keean Persaud

What Chris Hadfield’s ‘CMO’ can teach us about marketing

When I heard Chris Hadfield was going to be the commander of the International Space Station (ISS) in 2012, I thought he'd approach the job with the proper gravitas and a good sense

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

CIO-CMO collaboration key to company modernization: roundtable

We've all heard of the concept of work-life balance and come to terms with the fact that technology has resulted in the blurring of the lines between time spent in the office and

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Brian Jackson

Business units’ relationship with IT on thin ice: Avanade

Tensions between marketing and IT departments may be wearing thin these days because marketers are feeling confident about making their own decisions when it comes to what technology they need - then turning

Share on LinkedIn Comment on this article Share with Google+ Published on: April 15th, 2014 Brian Jackson

CMOs should aim to be ‘digital pacesetters’: IBM

Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to

Share on LinkedIn Comment on this article Share with Google+ Published on: April 9th, 2014 Brian Jackson

How CIO-CMO collaboration works at Audi

SALT LAKE CITY, UTAH - At the Adobe Summit for digital marketing, a closer collaborative relationship between the CIO and CMO was the topic of the day. Adobe announced a partnership with SAP,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Adobe partners with SAP to arrange CIO-CMO ‘shotgun wedding’

SALT LAKE CITY, UTAH - Adobe Inc. and Walldorf, Germany-based SAP AG announced a new reseller partnership on Tuesday that Adobe described as a bridge between the CIO and the CMO. At the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Secrets of CMO-CIO collaboration from Baxter International [Hangouts on Air]

Late last year we at IT World Canada decided to host a couple of roundtable sessions about CIO-CMO collaboration. The talks involved people from both lines of business, and from some very major

Share on LinkedIn Comment on this article Share with Google+ Published on: March 18th, 2014 Brian Jackson

Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 13th, 2014 Brian Jackson

Microsoft woos marketers with Dynamics Marketing, Social Listening

ATLANTA - Not only is Microsoft Corp. getting ready to launch its newly branded marketing and social listening software offerings this spring, it's reworking its own marketing strategy to recognize the rising technology

Share on LinkedIn Comment on this article Share with Google+ Published on: March 5th, 2014 Brian Jackson

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Candice So

IBM digital marketing, commerce tools target the CMO

LAS VEGAS – Calling the chief marketing officer (CMO) market a $40 billion IT opportunity, IBM Corp. unveiled several new digital marketing optimization and commerce tools on Tuesday that aim to give the

Share on LinkedIn Comment on this article Share with Google+ Published on: February 13th, 2014 Jeff Jedras