How CIO-CMO collaboration works at Audi

SALT LAKE CITY, UTAH - At the Adobe Summit for digital marketing, a closer collaborative relationship between the CIO and CMO was the topic of the day. Adobe announced a partnership with SAP,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Adobe partners with SAP to arrange CIO-CMO ‘shotgun wedding’

SALT LAKE CITY, UTAH - Adobe Inc. and Walldorf, Germany-based SAP AG announced a new reseller partnership on Tuesday that Adobe described as a bridge between the CIO and the CMO. At the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 25th, 2014 Brian Jackson

Secrets of CMO-CIO collaboration from Baxter International [Hangouts on Air]

Late last year we at IT World Canada decided to host a couple of roundtable sessions about CIO-CMO collaboration. The talks involved people from both lines of business, and from some very major

Share on LinkedIn Comment on this article Share with Google+ Published on: March 18th, 2014 Brian Jackson

New York Times CIO: ‘spot trends’ to drive innovation

Data-driven innovation challenges organizations to build not only technical architectures that leverage technologies to gain previously impossible insights into their business and customers, but also to build “trust” of the data to improve

Share on LinkedIn Comment on this article Share with Google+ Published on: March 14th, 2014 Brian Clendenin

Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 13th, 2014 Brian Jackson

Pressure’s mounting for IT departments: Trustwave

IT professionals are feeling more under pressure than ever, thanks to a wave of security threats, high expectations from executives, and new technologies entering the workplace, according to a new survey from security

Share on LinkedIn Comment on this article Share with Google+ Published on: February 14th, 2014 Candice So

IBM digital marketing, commerce tools target the CMO

LAS VEGAS – Calling the chief marketing officer (CMO) market a $40 billion IT opportunity, IBM Corp. unveiled several new digital marketing optimization and commerce tools on Tuesday that aim to give the

Share on LinkedIn Comment on this article Share with Google+ Published on: February 13th, 2014 Jeff Jedras

Before marrying, CIOs and CMOs need to go on a first date

The thought of walking down a neon-lit aisle of a Las Vegas chapel and exchanging vows officiated by an Elvis impersonator is likely enough to make any chief marketing officer (CMO) shudder. But

Share on LinkedIn Comment on this article Share with Google+ Published on: February 12th, 2014 Brian Jackson

Digital leadership – the coming of the chief digital officer

In a recent presentation entitled “Taming the Digital Dragon” Gartner fellow and vice president Ken McGee revealed that although IT budgets would appear to remain flat again for the 13th year in a

Share on LinkedIn Comment on this article Share with Google+ Published on: February 11th, 2014 Jim Love

3 tech predictions for 2014

Midway through the second decade of this new millennium and  the world is starting to feel like the futuristic landscape that sci-fi writers used to fantasize about. The world's knowledge is at our

Share on LinkedIn Comment on this article Share with Google+ Published on: December 21st, 2013 Brian Jackson

CMO & CIO partnership crucial for data that drives revenue growth

If Bill Clinton was gunning to be a chief marketing officer in 2013 instead of running for President of the United States in 1992, he might have quipped "It's about the data, stupid."

Share on LinkedIn Comment on this article Share with Google+ Published on: December 5th, 2013 Brian Jackson

What does it mean to be a Chief Innovation Officer?

We caught up with Terry Stuart, chief innovation officer at Deloitte, at Salesforce.com's Dreamforce conference last month, and interviewed him in front of the world's largest inflatable structure. The topics coming up at

Share on LinkedIn Comment on this article Share with Google+ Published on: December 4th, 2013 Brian Jackson

10 ways to tell if your organization has a ‘secret’ CMTO

Be it online or offline, marketing requires the use of technologies to perform at its best.  That being said, small to mid-sized businesses (SMBs) business to business (B2B) marketing professionals are expected to take

Share on LinkedIn Comment on this article Share with Google+ Published on: December 2nd, 2013 David Chabot

Cybersecurity video highlights from Technicity

Canadian cyber-security experts from both the public and private sector descended upon Toronto today to take part in Technicity, an event co-hosted by IT World Canada and the City of Toronto. In between

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2013 Brian Jackson