‘Young entrepreneur of the year’ melds e-commerce jewellery sales with a good cause

What were you doing when you were 14 years old? I'll bet you weren't running an e-commerce business that split its profits with a charity funding women's education. If you had a job

Share on LinkedIn Comment on this article Share with Google+ Published on: June 13th, 2014 Brian Jackson

4 reasons your brand’s social responsibility efforts are falling short

As a Procter & Gamble brand alumnus and 25-year marketer, I've seen a lot of brands - Crest, Vicks, HBC, Lotto 6/49 among them - trying to use causes and good works to

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Bret Conkin

World Vision personalizes web experience with Webtrends on Demand

Here's a riddle for you: given the choice between buying three guinea pigs for $35 and buying one goat for $100, when is the goat the most commonly selected option? When visitors to

Share on LinkedIn Comment on this article Share with Google+ Published on: May 26th, 2014 Brian Jackson

Canadian marketers honoured at Webby awards

The annual bestowing of the "Internet's highest honour" has been announced with the latest batch of Webby awards made public this morning and Canadians are claiming eight of the silver spring trophies. In

Share on LinkedIn Comment on this article Share with Google+ Published on: April 28th, 2014 Brian Jackson

Canadian Computer Charity Golf Classic enters 30th year

Barring anything short of a miracle, players on the Toronto Maple Leafs will soon be slinging a bag of golf clubs over their shoulder instead of hitting the rink for early-morning playoff practices.

Share on LinkedIn Comment on this article Share with Google+ Published on: April 4th, 2014 ITBusiness Staff

Startup equity for charity foundation gets charitable status

A foundation that aims to help start-ups support charities and those in need has achieved approval as a charitable foundation.The Upside Foundation of Canada's goal is to “Share the Upside” by encouraging startups

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2013 Jeff Jedras

Facebook boosts fundraising campaigns: study

Most people use Facebook to share cute pictures of their pets or complain about the weather, but it's becoming a more popular fundraising platform as well, according to one study.Peer-to-peer campaigns, or crowdfunding

Share on LinkedIn Comment on this article Share with Google+ Published on: January 25th, 2013 Brian Jackson

Equity for charity proposed by new Upside Foundation

Startup firms may not have a dollar to their names, but that shouldn't prevent them from giving to charity, according to a new foundation. The Upside Foundation launched today at the Canadian Innovation

Share on LinkedIn Comment on this article Share with Google+ Published on: November 27th, 2012 Brian Jackson

Vancouver mobile game startup gives back to community

Vancouver gaming startup Pepperdev Studios is using the power of crowdfunding to raise funds for a local hospital. The studio launched the fund raiser following the lunach of its first title: Hungry Fins.After

Share on LinkedIn Comment on this article Share with Google+ Published on: April 12th, 2012 ITBusiness Staff

Tax season scams and how to avoid them

You may not want to think about your taxes until the last moment, but online scammers are already plotting to separate you from your tax refund and your identity. Scams for the 2011

Share on LinkedIn Comment on this article Share with Google+ Published on: March 28th, 2011 Ian Paul

How to avoid Japan-related online scams

It's been one week since Japan was hit by the twin disasters of a powerful earthquake rating 8.9 on the Richter scale and a tsunami that washed away entire villages. As concerns continue

Share on LinkedIn Comment on this article Share with Google+ Published on: March 18th, 2011 Harmeet Singh

Online scammers hijack Japan donation efforts

Criminals have jumped on Japan's twin earthquake and tsunami disasters at record speed, security experts said today.Scams range from links to fake anti-virus downloads and phony donation sites to classic online swindles that

Share on LinkedIn Comment on this article Share with Google+ Published on: March 15th, 2011 Gregg Keizer

ZipGive turns text messages into charitable donations

An earthquake in Haiti, a flood in Pakistan and other major global disasters require an extensive and rapid response from organizaitons such as the Red Cross, who must in turn look to donors

Share on LinkedIn Comment on this article Share with Google+ Published on: December 7th, 2010 Brian Jackson

Biker embarks on social media-driven trek across Canada

Thanks to Olivier Kerebel, I'll never think of the French as pinky-pointed tea-sipping, croissant-nibbling wimps again. Instead, I'll think of Olivier's epic thigh-busting bike ride across Canada that he's recently launch from Toronto's

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2010 Brian Jackson