CMO Digital: Shoppers with smartphones and the CBC’s World Cup analytics

Welcome to the third episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2014 ITBusiness Staff

#FollowFriday – 3 people embracing digital shifts

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Candice So

Programmatic ad buying is not the bottom of the barrel: BrightRoll

In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Candice So

How CBC tracks cross-media audience reach for Olympics, World Cup content

The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it on TV. To capture a fragmented audience watching games

Share on LinkedIn Comment on this article Share with Google+ Published on: October 29th, 2014 Christine Wong

Marketing with Twitter: Kirstine Stewart at Digital Day 3D

When Twitter Inc. announced it was setting up shop here in Canada back in April, that was a doozy of a news item. But equally big was the statement it released simultaneously –

Share on LinkedIn Comment on this article Share with Google+ Published on: October 23rd, 2013 Candice So

Brian Burke lawsuit puts anonymous commenting back in the spotlight

When Brian Burke filed a defamatory lawsuit against 18 anonymous Internet users in April, the former Toronto Maple Leafs general manager said he was aiming “to stop people who post comments on the

Share on LinkedIn Comment on this article Share with Google+ Published on: May 2nd, 2013 Candice So

Who will disrupt the Netflix model in Canada?

I recently went online to buy one of my favorite television series "La Femme Nikita", Season 5 (circa 2001). With it not being streamable on Netflix, I looked to Amazon and iTunes. Unfortunately due to

Share on LinkedIn Comment on this article Share with Google+ Published on: May 1st, 2013 Ashley Huffman

Twitter names Canada manager, to open Toronto office

Social networking giant Twitter Inc. will be opening an office in Toronto, with the former head of CBC’s English services at the helm. The San Francisco-based company made the announcement on Monday. It

Share on LinkedIn Comment on this article Share with Google+ Published on: April 29th, 2013 Candice So