Consumers want to see value in exchange for mobile tracking: study

Ask consumers if you can track them in the retail environment and they might quip a phrase from Jerry Maguire in response: "Show me the money." At least that's what a PunchTab study

Share on LinkedIn Comment on this article Share with Google+ Published on: July 24th, 2014 Brian Jackson

A sneak peek into the second generation of wearable technology

Just when we've started to understand the implications of wearable technology, Seattle-based Reflx Labs comes along to give us a sneak peek into the possibilities of what the next generation of wearable technology will

Share on LinkedIn Comment on this article Share with Google+ Published on: July 14th, 2014 Karim Kanji

iBeacon opportunity goes far beyond retail: ABI Research

Both Apple's iBeacon and Bluetooth Low Energy (BLE) devices in general have become popular in the retail market during this past year, but that's only setting the stage for this new location-detecting technology's

Share on LinkedIn Comment on this article Share with Google+ Published on: July 14th, 2014 Brian Jackson

3 kinds of wearables as we know them today

Expect the nascent wearables industry in Canada to be worth $600 million in five years. This was one of the insights that Krista Napier, senior analyst of mobility for IDC Canada, offered at

Share on LinkedIn Comment on this article Share with Google+ Published on: June 26th, 2014 Karim Kanji

Apple’s WWDC keynote: What marketers should watch for

Apple Inc.'s annual gathering of thousands of developers in San Francisco for its Worldwide Developer's Conference (WWDC) is also one of the most-watched and most-talked about events and the tech events calendar. Apple,

Share on LinkedIn Comment on this article Share with Google+ Published on: May 30th, 2014 Brian Jackson

Mesh conference lives on through mobile app and iBeacon

When a conference ends, it doesn’t take long after the last speaker gives her closing words and the attendees filter out of the area – soon after, all of the booths get taken

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Candice So

4 best Bluetooth headsets for business

Best Headsets for Business By Diana Zelikman, Fueled Choosing a headset is an important decision if you make many business calls. A headset with great call quality that’s comfortable and easy to use

Share on LinkedIn Comment on this article Share with Google+ Published on: May 13th, 2014 Fueled

Toronto startup launching smart, connected bike

A Toronto-based startup is ushering in the Internet of Things – and its connected device comes with a pair of wheels and a handlebar. Vanhawks, a startup that’s currently part of the FounderFuel

Share on LinkedIn Comment on this article Share with Google+ Published on: May 1st, 2014 Candice So

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Share on LinkedIn Comment on this article Share with Google+ Published on: April 22nd, 2014 Brian Jackson

Does baseball’s iBeacon endorsement mean Apple’s devices are a marketing home run?

I remember the first time I was the target of geo-locational marketing through the use of Bluetooth low energy devices. It was in San Francisco, while I was exploring Pier 39 in the

Share on LinkedIn Comment on this article Share with Google+ Published on: March 31st, 2014 Brian Jackson


Moneris Payd Pro accepts debit payments with smartphones

Merchants that want to accept debit card payments now have the option of using their smartphone or tablet to do so with a new hardware accessory from Moneris. Launched today, Payd Pro is

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2013 Brian Jackson

Ingenico brings more mobile payment options to Canadian retailers

Mobile payments may have solidified themselves as an industry buzzword, but they won’t catch on with consumers until more retailers bring them into their brick-and-mortar stores, according to payment solutions provider Ingenico Corp.

Share on LinkedIn Comment on this article Share with Google+ Published on: September 30th, 2013 Candice So

Personal Neuro Devices making smartphone apps that read your mind

Most smartphone owners don't associate their device with helping them achieve a deeper meditative state, yet that's exactly what Ottawa-based Personal Neuro Devices purports to do with its new app released this week

Share on LinkedIn Comment on this article Share with Google+ Published on: March 1st, 2013 Brian Jackson