10% of top ecommerce brands flouting CASL, study finds

When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

Group urges marketers to adopt best practices to avoid spam texts

An international marketing industry group has released a new report laying down best practices for marketers who send business-related texts to their customers. On Thursday, the Messaging, Malware and Mobile Anti-Abused Working Group

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2014 Candice So

4 common misconceptions with CASL

July was CASL's first month in effect, and it's been generating a lot of discussion and reactions.  With so much discussion around the new legislation, a couple of misunderstandings have grown to become

Share on LinkedIn Comment on this article Share with Google+ Published on: July 30th, 2014 Monica Goyal

Canada’s Anti-Spam Legislation: the good, the bad, the ugly of a post-compliance world

Now that CASL has been live for about a month, it's a great time to go one step deeper and really see what impact this legislation is having on the marketplace. After traveling

Share on LinkedIn Comment on this article Share with Google+ Published on: July 29th, 2014 Robert Burko


How MailChimp’s double-opt in method complies with CASL

This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 15th, 2014 Candice So

How Constant Contact helps small businesses handle CASL

This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 15th, 2014 Candice So

How Elite Email’s marketing solution tackles CASL

This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 12th, 2014 Candice So

How Envoke’s email marketing solution targets CASL with consent

This is the first story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July

Share on LinkedIn Comment on this article Share with Google+ Published on: July 11th, 2014 Candice So

Businesses blast consent emails in countdown to CASL

Businesses are looking to get ahead of the game by seeking explicit consent from email contacts before Canada's Anti-Spam Legislation (CASL) comes into effect July 1. Designed to cut down on the amount

Share on LinkedIn Comment on this article Share with Google+ Published on: June 15th, 2014 Brian Jackson

3 key things you should know about CASL

Canada's Anti-Spam Legislation (CASL) will be coming into force July 1, meaning businesses will have to watch what kinds of electronic messages they're allowed to send their customers. And here at IT Business.ca,

Share on LinkedIn Comment on this article Share with Google+ Published on: October 1st, 2013 Candice So

Why your business should care about CASL

There's a new rule book coming out for all digital marketers. It strikes at the core of many of the most common online marketing activities (like e-mail marketing), setting strict standards in the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 1st, 2013 Robert Burko

Canada’s privacy watchdog calls for sharper teeth in digital age

The Privacy Commissioner of Canada wants to beef up privacy laws to keep up with the pace of the digital age and its endless thirst for acquiring personal information, the office announced today.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 23rd, 2013 Brian Jackson

Canadian business and technology associations oppose anti-spam regulations

A list of 13 business and technology associations in Canada are using the opportunity to comment on the proposed anti-spam regulations to fight for the right to put spyware on your computer and

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2013 Brian Jackson