Google launching programmatic buying platform for video marketers

Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Candice So

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Brian Jackson

Meet Microsoft Canada’s new VP of advertising, Brandon Grosvenor

Brandon Grosvenor made his plans to depart his role as the senior vice president of sales at Postmedia Network Inc. known Feb. 24 and departed the media company at the end of March

Share on LinkedIn Comment on this article Share with Google+ Published on: May 16th, 2014 Brian Jackson

Native advertising is like flirting at a bar: Songza CEO

Most in the marketing business, or those who read BuzzFeed, are familiar with the concept of native advertising - it's advertising that fits both the form and the context of the content the

Share on LinkedIn Comment on this article Share with Google+ Published on: May 14th, 2014 Brian Jackson

Facebook’s mobile ads network expands marketer reach on social graph

Toronto-area digital marketers and app developers reacted with enthusiasm today after Facebook announced a series of incremental updates to its advertising services and apps platform from the F8 developer conference in San Francisco.

Share on LinkedIn Comment on this article Share with Google+ Published on: April 30th, 2014 Brian Jackson

Facebook Studio Awards recognize Sport Chek, Vancouver Playland

Facebook Inc. is awarding two Canadian marketing campaigns for its third-annual Facebook Studio Awards program: one that actually got people off Facebook and into stores, and one that was literally vomit-inducing. As one

Share on LinkedIn Comment on this article Share with Google+ Published on: April 29th, 2014 Brian Jackson

Canadian marketers honoured at Webby awards

The annual bestowing of the "Internet's highest honour" has been announced with the latest batch of Webby awards made public this morning and Canadians are claiming eight of the silver spring trophies. In

Share on LinkedIn Comment on this article Share with Google+ Published on: April 28th, 2014 Brian Jackson

Canadians nab 33 Webby nominations

It's that time of year when the so-called "Oscars of the Internet" gears up for another awards show, 2014 marking the 18th annual Webby Awards. There's a record number of nominees from outside

Share on LinkedIn Comment on this article Share with Google+ Published on: April 8th, 2014 Brian Jackson

Twitter rebrands marketing platform to highlight partners

Yesterday Twitter celebrated the first anniversary of its Twitter Ads API by renaming the initiative to Twitter Marketing Platform Program, reflecting the growing suite of partners involved in the program as well as

Share on LinkedIn Comment on this article Share with Google+ Published on: February 21st, 2014 Brian Jackson

4 reasons why native advertising works

Native advertising is the strategy of creating ad materials that fit seamlessly into the environment where they're placed in, like magazine ads that look and read like articles or fun, informative Facebook posts

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Joseph Stark

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Brian Jackson

Canadians would sell all their data to a brand for $2,000: Microsoft

Canadians and other global consumers are getting more savvy about the idea that marketers want a piece of their personal data, and expect to see value in return for giving it up, according

Share on LinkedIn Comment on this article Share with Google+ Published on: January 30th, 2014 Brian Jackson

Bell defends ‘Relevant Ads’ program as necessary to compete with Facebook, Google

Bell Canada isn't backing down from its practice of collecting user data for the purposes of targeted advertising in the face of an application made to the Canadian Radio-television and Telecommunication Commission (CRTC)

Share on LinkedIn Comment on this article Share with Google+ Published on: January 27th, 2014 Brian Jackson

HP showcases new touch-screen, budget options for digital signage

So-called digital signage - or in layman's terms, the practice of putting big screen TVs inside a customer-facing business location - has become almost ubiquitous over the last five years. Starting Monday, Hewlett-Packard

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson