How to meet DAAC’s AdChoices standards

With the recent release of Advertising Standards Canada (ASC)'s first-ever accountability report measuring the industry's compliance with the Digital Advertising Alliance of Canada (DAAC) AdChoices program, there's never been a better time to

Published on: December 18th, 2015 Eric Emin Wood

ASC pleased by ad industry’s compliance with online regulations so far: report

The Canadian advertising industry is doing a good job of implementing new industry regulations for online interest-based advertising (IBA), according to a new report by Advertising Standards Canada (ASC). In its first-ever accountability

Published on: December 18th, 2015 Eric Emin Wood

A way forward for publishing

The profitability of the media industry has always relied on reaching a lot of potential customers for advertisers. The weakness of this reliance has been its nonchalance; if you build it they will

Published on: December 8th, 2015 Nectarios Economakis

Eyereturn maps Canadians’ interests based on their online behaviour

With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.

Published on: November 30th, 2015 David Hamilton

Snack maker Mondelez adds a strong Canadian flavour to its startup program

There’s a strong Canadian flavour to the latest batch of startups chosen to partner with snack food and candy maker Mondelez International Inc. Four of the eight startups the company selected for its

Published on: September 2nd, 2015 Christine Wong

Windows 10 commercial reviewed by agency execs: from ‘utterly brilliant’ to ’emotional blackmail’

Two African children totter around a desert landscape, next to a straw hut and a herd of goats. An Inuit toddler runs across the frozen tundra near a canvas tent and smiles widely,

Published on: July 20th, 2015 Brian Jackson

Facebook, Twitter & LinkedIn gobbling up global advertising budgets

Advertising is going digital, and in a big way. Facebook, Twitter and LinkedIn grew their advertising revenue by 49 per cent over last year, and the growth isn’t slowing down. The latest Social

Published on: July 15th, 2015 Jeff Jedras

Customer emotions equal brand success

Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of best value. The truth is, people are much more apt to

Published on: July 6th, 2015 Roz Bahrami

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk

Mobile advertising spending will double by 2019: Juniper

If mobile isn’t already a big part of your marketing strategy it’s time to get serious about smartphones – new research shows advertising spending is shifting in a big way. A new study

Published on: May 20th, 2015 Jeff Jedras

All-media ad marketplace the ‘Expedia’ of ad buying

The backers of a new technology platform are promising to radically alter the process of planning and buying media in Canada with a website they’re calling the Expedia of media. The platform, called

Published on: May 12th, 2015 Jeff Jedras

Bell kills Relevant Ads Program over privacy concerns

Bell has completed a total climb down on a controversial advertising program that raised the ire of privacy advocates and the Privacy Commissioner of Canada, and is currently being examined by the Candian Radio-television

Published on: April 13th, 2015 Jeff Jedras

Programmatic: More than just digital

When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up

Published on: March 10th, 2015 Joseph Vito DeLuca

Did the Scott Brothers reveal the secret to being verified on Twitter?

It’s just a little blue checkmark on your account, but getting that elusive graphic alongside your Twitter profile is coveted by many. Its practical purpose of a “verified” account in the eyes of

Published on: November 19th, 2014 Brian Jackson