Meld Media brings dinosaurs to life with augmented reality [video]

Want to recreate Jurassic Park and bring dinosaurs back to life? Well, now there's an app for that, thanks to Toronto-based digital production studio Meld Media.You'll need to go to the Royal Ontario

Published on: June 22nd, 2012 Brian Jackson

Express IT: Is augmented reality marketing gold, or gimmick?

Tetra Pak Canada is the latest company to jump on board the augmented reality advertising trend with its Oasis All-Stars game.The soccer game has players moving around a real juice box in front

Published on: March 15th, 2012 ITBusiness Staff

Video Rewind: John Mayer’s augmented reality music video

Tetra Paks' announcement yesterday that it would be using an augmented reality-enhanced Web game to transform its juice boxes into video game controllers isn't the first time we've seen the experiential technology used

Published on: March 13th, 2012 ITBusiness Staff

Tetra Pak cartons become video game controllers in AR promotion

When most kids play games with their Tetra Pak juice boxes, it likely involves shooting jets of liquid out of the straw at one another – but that may soon change thanks to

Published on: March 12th, 2012 Brian Jackson

Awesome augmented reality apps uncover a whole new world

Much has been made of Flash's ability to create augmented reality (AR) applications that breathe life into printed magazines (kicked off by Fabrica's work on Benetton's Colors magazine, detailed here). There has also

Published on: December 21st, 2009 John Cox