Google CEO Sundar Pichai during the 2017 Google I/O keynote in Mountain View, Calif. on May 17.

Published: May 17th, 2017


Virtual Reality attempts to go commercial

LAS VEGAS – Virtual reality and augmented reality have certainly made their case in the gaming market, and have staked a claim in media and entertainment as well. But there remains a huge chasm

Published on: May 12th, 2017 Paolo Del Nibletto

Apple CEO partly blames Q2 results on next iPhone rumours, but what are they?

After Apple Inc.'s latest quarterly results missed analysts' expectations by at least $200 million USD, CEO Tim Cook at least partially blamed the increased number of rumours regarding the company's next iPhone, making

Published on: May 4th, 2017 Eric Emin Wood

Facebook’s AR/VR push could be a boon for businesses, analysts say

The Facebook Spaces virtual reality (VR) platform and AR (augmented reality) Studio software that the social media giant announced at yesterday's F8 developers conference could provide large brands and small and medium-sized businesses

Published on: April 19th, 2017 Eric Emin Wood


Canada will need 216,000 tech positions filled in these 5 key sectors by 2021

As the Canadian business landscape rapidly digitizes, a shortage of skilled labourers continues to hinder its growth potential. A new report published on Apr. 12 by the Information and Communications Technology Council (ICTC) indicates

Published on: April 18th, 2017 Mandy Kovacs

Lowe’s Canada exploring virtual reality for home improvement

Home renos could be the next industry to be infiltrated by virtual and augmented reality (VR and AR) technology. Home improvement giant Lowe’s Canada, through its Innovation Lab, has announced Holoroom How To,

Published on: April 4th, 2017 Mandy Kovacs

VR and AR will thrive in the enterprise

Don’t believe the hype when it comes to the rise of augmented reality and virtual reality. As a technology, mixed reality is something that science fiction fans and gamers alike have coveted for

Published on: March 29th, 2017 Jesse Hirsh

Avanade embracing AI-first world in 2017 Tech Vision

System integrator Avanade is embracing artificial intelligence (AI)  in 2017, and it believes that you should be too. In its Technology Vision 2017, Avanade took a look at an increasingly over-saturated mobile market and

Published on: February 8th, 2017 Alex Radu

Can the HoloLens work as a business device?

If augmented reality (AR) and virtual reality (VR) devices are going to succeed, businesses worldwide are going to need to adopt them in order to expand their operations. With the Oculus Rift, HTC Vive,

Published on: January 23rd, 2017 Alex Radu

Exploring Augmented Reality’s progress at the Canadian National Exhibition

Pokémon Go isn't just the latest mobile gaming hit akin to Angry Birds, it's also the first experience many people will have with augmented reality technology. While visitors to this year's Canadian National

Published on: September 2nd, 2016 Brian Jackson

Meld Media brings dinosaurs to life with augmented reality [video]

Want to recreate Jurassic Park and bring dinosaurs back to life? Well, now there's an app for that, thanks to Toronto-based digital production studio Meld Media.You'll need to go to the Royal Ontario

Published on: June 22nd, 2012 Brian Jackson

Express IT: Is augmented reality marketing gold, or gimmick?

Tetra Pak Canada is the latest company to jump on board the augmented reality advertising trend with its Oasis All-Stars game.The soccer game has players moving around a real juice box in front

Published on: March 15th, 2012 ITBusiness Staff

Video Rewind: John Mayer’s augmented reality music video

Tetra Paks' announcement yesterday that it would be using an augmented reality-enhanced Web game to transform its juice boxes into video game controllers isn't the first time we've seen the experiential technology used

Published on: March 13th, 2012 ITBusiness Staff

Tetra Pak cartons become video game controllers in AR promotion

When most kids play games with their Tetra Pak juice boxes, it likely involves shooting jets of liquid out of the straw at one another – but that may soon change thanks to

Published on: March 12th, 2012 Brian Jackson