Former CBC Radio executive producer to grow digital content/podcast business
TORONTO, Sept. 21, 2015 /CNW/ – Digital Reno Agency is pleased to announce James Roy as President, effective immediately. With responsibility for all aspects of production and a mandate to accelerate the company’s growth in digital storytelling formats, the former CBC Radio executive will work with the Board to achieve strategic objectives and lead an award-winning team in developing and producing innovative podcasts, video, and proprietary content platforms for the company’s clients.
Digital Reno Agency is an independent corporation focused on broadcasting and content marketing and creating new ways to digitally develop and distribute clients’ stories.
“We’re very excited to have James Roy on board”, says J. Love, Chief Digital Officer. According to Apple, podcasts have reached over 1 billion users and that represents a great market segment for us. The broadcasting and production expertise which Mr. Roy brings, together with his love of storytelling will take our organization to a whole new level in exceeding client satisfaction, and in the ability to tell client stories in way that resonates with and impacts audiences.”
Roy brings over 35 years of experience in radio drama, live broadcasts, theatre, to his new role. As an executive producer at CBC Radio from 1990 to 2005, he produced a number of acclaimed dramas and current-affairs-based series including: Metro Morning’s “The Diamond Lane”; Morningside’s Booster McCrane, PM; and the long-running series, Afghanada. Roy has been the recipient of a number of awards, including the prestigious Gabriel Award and two gold medals from the New York Radio Festival. In addition, he oversaw CBC Radio One’s SiriusXM channel, while also leading the Radio Promotions Unit.
Roy is also an icon in Canadian theatre, having founded the critically acclaimed Blyth Festival in his early 20’s. Under Roy’s direction, Blyth became a central player in Canadian drama, producing more than 160 new plays. Many of these became Canadian and worldwide successes, winning the hearts of audiences and awards like the prestigious Governor General’s Award. Roy went on to head other well-known theatres such as Winnipeg’s Manitoba Arts Centre and the Belfry Theatre in Victoria.
“This new role brings together so much of what I love”, says Roy. “Stories are the currency of our human condition and storytelling has been the raw material of everything I’ve done in my life. There is no better platform for delivering a company’s message or for getting engagement from individuals as customers or employees than storytelling. That’s also why I’m a strong believer in the power and potential of brand journalism and am looking forward to further developing an already strong team that can deliver content in an exceptional manner.”
About Digital Reno Agency Inc.
Incorporated in Canada and launched in February 2014, Digital Reno is an innovative, storytelling agency which brings creativity and technology together to help clients grow their business. With expertise in broadcasting, production, digital technology, marketing and publishing, Digital Reno creates engaging content with high production values.