Group buying sites took off in 2010, with many competitor sites offering discounts to consumers and marketing exposure to small businesses.
The concept is simple – sell a product or service at a heavy discount that is unlocked only once a mininum number of bargain-hunters agree to buy. TorStar’s WagJag.com is just one of those sites that is looking to nab users by offering 50 per cent off or better on their deals. But despite the discount, merchants often benefit from the exposure they gain from putting their brand in front of a lot of eyeballs.
Related Story: Canadian merchants buy into group buying craze
That was the case with South Street Burgers, who’s WagJag offer went viral and prompted multiple purchases from 96 per cent of members. It also tempted many new users to sign up for a WagJag account.
Jeremy Zuker from WagJag presents the case study at Toronto’s nextmedia conference in this video.
Video created by Danny Boudreau.
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