Adzuna, a UK-based startup that has developed a job search engine that incorporates social search, has launched in Canada.

Now live is Adzuna.ca, which claims to have over 75,000 live job vacancies in its engine now, representing $3.6 billion of “total earning opportunity.” The ads are collected in real-time from the major job sites, but Adzuna’s claimed differentiator is the site’s social layer, which allows you to discover job openings at companies where members of your social network work.

If you’re thinking to yourself “so does LinkedIn” you’re probably not alone, although Adzuna also integrates your Facebook contacts.  And many sites offer job listings – indeed, they’re the source for the listings at Adzuna.ca. According to co-founder Doug Monro, what makes Adzuna different is bringing everything together in one place and making it much easier to navigate, with social media layered in.

“Users want to search all the ads in one place, which is what we provide at Adzuna – a one-stop shop.  We then make the search experience better and empower our users to find the right ads for them, by layering on innovations in social and data,” said Monro, in an e-mail. “Social media is transforming the way employers and jobseekers come together and Adzuna is at the helm of this job-hunting revolution – taking networking to find a job to a new level.”

Adzuna had already launched in Australia and South Africa, and Monro said Canada was high on the list for international expansion.

“Jobseekers here are crying out for better job search experience. With our awesome social tool and powerful, free market insights, we aim to empower jobseekers in Canada to make better career decisions like no tool has done before,” said Monro. “Plus, we want to help the 1.3 million people out of work find their perfect job.”

The site will make money by referring traffic to certain jobs sites that it lists and from contextual advertising.  Ads are listed for free in the organic index, and web sites can buy premium listings.

It won’t be charging the Prime Minister though if he takes them up on their offer to build him an employment market dashboard. It built a similar dashboard that British Prime Minister David Cameron and his staff use to track economic growth, with metrics such as job vacancies and average salaries. Monro said it’s timelier than the government data that Cameron usually has available.

“Aggregating every listing in the market gives us a unique insight into the Canadian job market from which job sectors are growing to which regions are best for which job titles, e.g. Engineers should head to Alberta,” said Monro.

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