Toronto-based content marketing firm Scribble Technologies Inc. announced the release today of ScribbleLive Plan, a new subscription-based service that marketing teams can use to guide their content strategy planning efforts from idea to execution.
Whether users are crafting a tweet, a blog post, a video, or a series of webinars, ScribbleLive Plan ensures that whatever they create can be effectively measured against a set of user-defined goals based on content themes, areas of focus, and buyer personas.
In a statement, ScribbleLive CEO Vince Mifsud said there was a strong demand in the marketplace for ScribbleLive Plan’s key capabilities, and that the company was excited to deliver them.
ScribbleLive Plan’s key feature is the program’s user-defined parameters (click images for larger versions), which can include business goals, team member roles, assignments, project progress, and workflows.
By measuring the progress of multiple projects with a single platform, ScribbleLive Plan can help disparate teams not only plan and execute individual assignments more effectively, but collaborate with each other on the end result as well.
In a blog post announcing the new product, ScribbleLive mentioned a 2016 CMI/MarketingProfs survey that concluded marketers with a documented content strategy are 60 percent more likely to be successful, but only 32 percent of B2B marketing organizations have one.
ScribbleLive Plan is available now, with subscriptions to the starter edition free for single-person business users, and Pro versions starting at $50 per person, per month.