The Canadian content in Say Media’s $27-million VC deal

There’s Canadian content embedded into the $27-million venture capital deal announced by Say Media today.

His name is Troy Young and until a few days ago, he was president ofthe San Francisco-based digital media company, whichrevealed today ithas landed the financing courtesy of New Enterprise Associates, SheaVentures, Correlation Ventures and other existing investors.

According to his bio – which is still up on the Say Media Web site -Young’s online publishing chops date allthe way back to 1992 when he“launched the first newspaper-owned online service in Canada.” He also“worked in media solutions at CTV,” the bio says.

Troy Young (seen here in a photofrom Twitter) helped pioneer digital advertising and publishing inCanada before hewas president of Say Media.

A Queen’s University business grad, Young has worked with marqueeclients such as Fox, Conde Nast, Bell, American Express and Chrysler.He was formerly on the boards of both Plazmic Inc. (a Canadian mobiletools firm bought by Research in Motion back in 2001) and Viigo, aToronto mobile content aggregation firm acquired by RIM in 2010.(Former Viigo CEO Mark Ruddock is a current member of’seditorial board.)

Steppeddown after six years
Young became executive vice-president and chief experience officer atdigital marketing firm Organic. He then moved on to VideoEgg, an onlinevideo management company which merged with Six Apart to become SayMedia. He played a key role in developing the AdFrames advertisingsolution as well.

After six years at Say Media, Young stepped down as president on July11 “to pursue opportunities outside the company” but will stay involvedunder the new title of special advisor to the CEO, the firm said in areleased statement. He was replaced as president by Kim Kelleher, who’sno slouch herself: she was formerly worldwide publisher at Timemagazine.

Say Media specializes in digital publishing and branding. It’s been ona tear lately, acquiring ReadWriteWeb and Remodelista and adding someheavy hitters to its management team, including ex-Martha Stewartpublishing VP Christina Cranley, former Conde Nast exec KouroshKarimkhany and CBS executive Sam Parker.

Say Media has a Canadian head office in Montreal and a branch office inToronto.

Christine WongChristineWong is a Staff Writer at and CDN. E-mail her at,connect on Google+,follow her on Twitter,and join in the conversation on the IT BusinessFacebook Page.
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