Each year, our sister publication Computer Dealer News hosts the Channel Elite Awards to recognize IT Solution Provider for their innovation, leadership, and commitment for creating value for their customers. As Canada’s leading IT channel publication, CDN invited solution providers to submit their best work to nine different categories for 2013’s awards. Here, we present the case studies these award nominees put forward to us. Find out who the big winners are on Sept. 11 when CDN presents them at the CEA Awards Gala.

Learn more about CDN’s Channel Elite Awards 2013

Nominee: Tenet Computer Group Inc. from Toronto, Ontario

Cloud Solution description

GreenRack™ Services can be easily leveraged for Events, Tourism, government and vendors, to get an instant ROI and more for their money and among others to show INNOVATION! GreenRack™ can save you money, enhance your communications and marketing, and position your events as a leader in technology and sustainability! Documents can be accessed through GreenRack’s Information e-Concierge, which is launched automatically simply by scanning associated NFC tags and /or QR Codes attached to posters or physical racks. Documents can also be presented using virtual racks displayed on digital signage screens, or interactively on touch screens or websites. If applicable, documents can also be geo-tagged and viewed through the world’s leading Augmented Reality browsers & mapping services.

What type of cloud architecture was deployed and how were these decisions made with security in mind?

GreenRack is powered by Windows Azure Cloud. GreenRack lets people connect in real time using their smartphones with just a simply tap or a scan. Instantly you can have access to material to open a web page, view a video, see a document, and share immediately.

How does this solution push the boundaries of a typical cloud computing solution and qualify as innovative?

Take our GreenRack mobile services platform for example. By delivering the right message at the right time to the right audience, you’re provided with the unparalleled ability to introduce consumer to new information, increase trust, drive decisions, and ultimately change behavior. Using a cloud-based mobile services platform powered by Windows Azure, this enables marketers and retailers to deliver dynamic, personalized content to consumers’ mobile devices on-the-spot via a mere tap.

Why was this type of cloud solution the right choice for this business case?

What is GreenRack™ exactly: * A hosted service (SaaS) that allows you to easily distribute information more efficiently and effectively (locally or globally) powered By Tenet’s GreenRack™ Services – Powered by Windows Azure * Embrace and leverage the latest and emerging technologies * A new way to reach out to your target and potential audience – specific and targeted… Promoting a Zero-Waste Events and marketing campaigns

How was the success of the system measured and what were the results?

Publishing information in ‘The Cloud” is just the beginning…Discover how to easily apply new technologies like QR-codes, NFC-tags, and Augmented Reality (AR) to make meaningful connections with both passers-by and loyal customers/exhibitors. Envision new ways to engage and interact, while driving down your resource consumption and content distribution costs. • Bolt onto the Sponsor Packages for exhibitors at your event so they can instantly share documents, videos, webcasts or almost anything using NFC and QR Codes. • Location-Based Marketing and Services (LBM/LBS) • Simplified Cloud-Publishing – No need to cart boxes of handouts to the events (reduced printing costs) • Stay Connected with Mobile Customers • Instant Social media Sharing • Low-cost multi-lingual document distribution with just one tag ! • Easy gateways to Augmented Reality (AR) services • Track user location and consumption with every engagement and interaction via GreenTags with GreenRack – have material readily available both pre and post event ! • Gain access to rich real-time analytics to better understand and reach the audience

How did the design and implementation of the solution break new ground for you as a solution provider?

As you can see, GreenRack™ Services can be easily leveraged for Events, Tourism, government and vendors, to get an instant ROI and more for their money and among others to show INNOVATION! GreenRack™ can save you money, enhance your communications and marketing, and position your events as a leader in technology and sustainability! We have been able to deploy this and offer to many countries in various languages too… On the back end, GreenRack works as an analytics tool. User can see who tapped on the GreenRack station and on what devices. “This can be measured and it leads to a powerful ROI tool. We have been able to deploy this and offer to many countries in various languages too…

How does the solution further your client’s green or environmentally friendly plans?

GreenRack will improve audience engagement, reduce costs associated with resource consumption and content distribution, and bring about sustainability. It’s also going to save people from carrying 40 pounds of paper from brochures at trade shows. Reduce printing costs and waste of brochures. Now a simple tap or scan and instantly information can be shared on the spot. Great for tourism too as well as colleges and universities.

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