Toronto-based startup Slyce has integrated its visual search technology into the footwear retail platform of Vancouver’s Shoes.com. The integration of Slyce’s technology will allow eight million Shoes.com users to upload a picture of any pair of shoes and be presented with exact or similar products from the Shoeme.ca product line.

“[Partnering with Shoes.com] presents an attractive opportunity for businesses, such as Slyce, that are interested in building and testing meaningful and innovative products,” said Roger Hardy, CEO of Shoes.com.

Since its founding in 2013, Slyce has partnered with various fashion companies and websites to showcase their visual search technology. Among these are American department store Neiman Marcus and retail clothing company Tilly’s.

To utilize Slyce’s technology, Shoes.com sends Slyce a product database feed which then allows customers to access product listings.

“Visual Search is giving customers a convenient and engaging means of discovering new brands and products,” says Hardy. “[This] ultimately allows brands to tap into new markets and customer groups.”

Shoes.com is hoping that the integration of this technology will help to boost traffic and sales. By observing page views, searches, time spent on the site and the increase of returning customers, Shoes.com will be able to track the success of this implementation.

“These types of next-generation shopping experiences will help increase online penetration within the footwear category overall, which is a benefit to all footwear brands,” concludes Hardy.

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