Sears Canada will turn over the technology component of its online store to Amazon, but will remain very much a Sears brand, according to spokesperson Vincent Power. Sears will continue to host the site and use the same internal fulfilment house that handles customer orders from the site and from the Sears catalogues.“We’re probably better at fulfilment and customer service on an Internet site than anybody is in the country,” said Power, “but the features that we can build into that site to make it more attractive to people and to keep up with the tide — those will be provided by Amazon.”
Amazon Services Inc., a subsidiary of the company best known for selling books online, has struck similar deals with other retailers including Marks & Spencer in the U.K. and Wisconsin children’s clothier OshKosh B’Gosh. Amazon already handles the online chores for several other prominent U.S. retailers such as Target and Toys “R” Us.

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