A customer relationship management (CRM) provider has released its newest software iteration specifically developed for small- to medium-sized businesses.

Vancouver-based Maximizer has announced the release of its Maximizer CRM 2016, which the vendor says strengthens cloud capabilities and enterprise-level CRM solutions to help boost the bottom line for smaller organizations.

“For the vast majority of SMBs, having key business functions in the cloud gives them a competitive edge,” said Vivek Thomas, president of Maximizer, in a statement. “We provide them with a platform for realizing their goals and growing their business. Our global cloud solution provides the flexibility, scalability, functionality and customer management power that SMBs need, along with ISO-standard security – all at a fraction of the cost of an enterprise solution.”

The newest edition of the CRM software has upgraded key elements, including more effective employee collaboration, remote access for workers on the go, and beefed-up security via the cloud — all meant to aid small businesses in increasingly competitive markets.

According to officials at Maximizer, the enhancements were partially developed in response to comments straight from their users.

“We made Maximizer CRM easier and faster to use, taking into consideration a lot of client feedback,” Peter Nielsen, Maximizer’s manager of products, said in a statement. “Not only has the functionality been improved but, based on rigorous testing, we have ensured that security meets the highest international standards, regardless of where a client operates. We will continue to innovate and introduce enhancements that make Maximizer even easier to use.”

Specific 2016 updates to the CRM software that address small business needs include:

  • ‘Hotlist’ module: Multiple users can share and quickly update task lists.
  • Mobile access: On-the-go users can now tap into Maximizer’s CRM via their smartphone or tablet  to manage their calendar, use map hyperlinks for appointments, access saved searches and set preferences.
  • Usability and integration: The latest iteration includes Google Chrome support and Maximizer button installation on the Outlook home tab, while sales opportunity forecast data can be output and managed as an Excel report.
  • Security: Upgrades include advanced password complexity and credentials, two-level security for documents to control user access, and bolstered backend action auditing.
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