KeepHerHappy is your digital insurance policy this Mother’s Day

Have you bought that Mother’s Day gift yet?

If you haven’t, don’t worry KeepHerHappy has got your back. The Ottawa-based startup can eliminate the stress of scrambling for that last minute bouquet, according to a report from the Globe and Mail. The site is obviously targeted at busy men.

KeepHerHappy offers a simple proposition: For a current $99 annually, customers can purchase a flower “subscription” for three special occasions such as: a birthday, anniversary and Valentine’s Day.

The Globe’s Mark Evans said KeepHerHappy’s co-founder Dan Fallak, had used this idea before several years ago but that venture involved greeting cards. But the business was put in the back burner.

 Last February, Fallak and his business partner, Shaun McQuaker, reworked the idea to sell flowers. This way, do not have to keep inventory. That part is handled by their partner Canadian online florist CanaFlora.

Online florist uses analytics to cultivate customer relationships, grow profits

The key to KeepHerHappy is simplicity.

In addition to the scheduling service, one of the other key features of the site is simplicity. For each of the three occasions, it offers three different flower (and in one case chocolate) arrangement options.

For each of the three occasions KeepHerHappy offers three different flower (and in one case chocolate) arrangement options. After placing an order, customers receive an e-mail two weeks before each delivery. This reminder serves as an opportunity to confirm the address and if the receiver is still in the relationship.

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