The four social startups are starting to reveal more about their services in the lead up to a demo day in September.

Incubes startups reveal gameplans ahead of demo day

More details are emerging about the group of socially-focused Internet startups currently involved in the second cohort at Toronto-based Incubes.

The Internet-focused incubator has four startups on board and is working towards a Sept. 12 demo day to showcase the products to potential investors. But a recent set of one-page information sheets sent out by Incubes CEO Ben Zlotnick give us a good idea of what to expect from those demos. The startups are each looking at using social media to disrupt or broaden different markets, from entertainment to e-commerce.

Hovr

This startup is creating both a browser add-on and a mobile app that will allow online shoppers to see comparisons just by clicking on any image on the Web. Users add items they want to their lists, which are synced to their mobile devices. When users are nearby a location they can buy an item they want, they will receive an alert. The team says it works particularly well with Pinterest.

Event Holler

Offering a Web-based, free event management tool for organizers, Event Holler connects those organizers with a network of event promoters in their host city. Allowing this crowd-promotion of their event comes with a price tag, with the promoters earning a commission on the ticket sales they drive. Promoters use their social networks to advertise events and will have an auto-promotion option. A beta site has run since mid-July 2012 and the average promoter reached 885 people, according to the startup.

MyGoodNight

If you’ve ever asked yourself “What am I going to do tonight?” then you could be a potential user of this startup’s service. While the Web service is still in stealth mode, it will aim to aggregate social media feeds by city and genre. Users can build lists of their favourite content, and then buy tickets and packages through the site and share their night’s plan with friends. It’s a tool that allows entertainers and venues to market to thousands of targeted visitors daily. The startup will take a percentage of sales and also sell promoted content to earn revenue. This startup is seeking $500,000 in funding for staffing and promotion, advertising, and customer acquisition.

GameDay Interactive

Many sports fans now watch a game while looking up relevant information on a mobile device, so the GameDay app is looking to give them the best place to do that. The app invites sports fans to take part in a social media game where you predict what will happen next on the field while interacting with other fans, broadcasters, and team representatives. This startup says its app will be collecting valuable real-time sports event data that advertisers will want.

Brian JacksonBrian Jackson is the Editor at ITBusiness.ca. E-mail him at bjackson@itbusiness.ca, follow him on Twitter, connect on Google+, read his blog, and check out the IT Business Facebook Page.
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