Digital signage needn’t just be for large business. Hewlett-Packard Co. has announced two new, more affordable media players that, connected to a digital signage display, can help smaller business provide information and sales opportunities to their customers.

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The new HP MP6 Digital Signage Player is designed for retailers with more demanding dynamic content requirements. It uses the latest Intel dual core processor and high-definition graphics, and can power digital mall or hotel directories as well as engage shoppers through a touch-enabled screen in an interactive experience.

The other new offering is the HP MP4 Digital Signage Player. HP boats this its thinnest player, ideal for common signage implementations in retail or hospitality settings. It can display either The HP MP4 can display static images or full-screen videos, and features a 64-bit AMD processor with Radeon HD 6320 graphics.

“Retailers want to incorporate innovative technologies to inform, engage and attract customers to their stores but many still struggle with the complexity or cost,” said Ray Carlin, vice-president and general manager, retail solutions, HP. “HP’s new media players and its full portfolio of signage solutions mean retailers of any size will be able to deploy affordable and compelling in-store signage.”

Digital signage is becoming more and more common as businesses seek new ways to interact with their customers, whether it is providing information on wait times or on services that the business offers as an opportunity to upsell or expand a sales interaction.

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