The Canadian Printable Electronics Industry Association is no more.

On Wednesday the industry organization known as CPEIA, which ITBusiness.ca parent ITWC has supported on multiple occasions as a media sponsor, announced it would be rebranding itself as the Intelliflex Innovation Alliance.

“This new brand identity provides a better reflection of the diverse nature of flexible technologies that are at play both from a development and an applications perspective,” Intelliflex president and CEO Peter Kallai said in a Sept. 6 statement. “Many of our members were already involved in these tech domains, going well beyond our original mandate in printable electronics.”

“This new brand and positioning helps us build a more inclusive and effective ecosystem to address the needs of the end-user verticals that best stand to benefit from the application of printable, flexible, and hybrid technologies in North America and globally.”

While CPEIA was initially founded as an industry association focused on 2D large area and 3D printed electronics, with the sector’s expansion now comprising a range of uses well beyond the printed variety, at the organization’s May 2016 annual general meeting members granted its board of directors licence to integrate flexible, hybrid, and wearable electronics as well.

More importantly, the members authorized the board to rebrand the association entirely with “Intelliflex Innovation Alliance” reflecting the “diverse but interconnected nature of the technology and applications for printable, flexible, wearable and hybrid electronics,” including new types of smart materials, semiconductors, integrated circuits, smart textiles, hybrid electronics, and software, according to the organization.

The new name was chosen by ballot during the 2017 annual general meeting by all members who attended.

Over the summer, the Intelliflex team has worked to develop a new website, updated mandate, and new visual look and feel for the rebranded organization. Intelliflex has also revamped its programs to focus on the five key challenges faced by members, based on what it called “extensive consultation”: manufacturing scale-up; product development; global market access; talent acquisition; and financing.

The organization will also continue to focus on products and applications for smart packaging; intelligent buildings and connected homes; aerospace and defence; automotive and industrial applications; health and wellness; intelligent documents; and consumer electronics.

Intelliflex’s new website, intelliflex.org, is scheduled to be fully launched on Sept. 12.

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