Buffering… is an editorial cartoon series by Charlie Teljeur that ITBusiness.ca will be bringing to you on a regular basis in the weeks ahead. We want to know what you think – like it? hate it? indifferent? Let us know by commenting on this article in the space below.
We’ve known about the new Hewlett Packard Enterprise logo for awhile now, but it was just last week that HP CEO Meg Whitman explained the thinking behind the brand. Here’s what she had to say about it:
“We wanted to create an identity that also represents our simpler structure and more focused portfolio,” she said. “There’s two things we really wanted to get across. First, the simplicity of our logo is symbolic. Making it simple for our customers and partners to do business with us. Being precise in our engineering and innovation. Second is the colour and shape. There’s not a lot of green in our industry. The colour green signals growth and opportunity, and … sustainability. The rectangle symbolizes the window of opportunity from what we can build together.”