BlackBerry Playbook launch targets consumers, businesses

Research In Motion launched the BlackBerry Playbook at retail locations across Canada today.

While the BlackBerry faithful at businesses across the country are an obvious target market for the 7-inch touch screen tablet, RIM is also hoping to cash in on consumers looking for a slick multimedia tool. The device even comes pre-loaded with games like Need for Speed and is capable of outputting HD video via an HDMI port.

ITBusiness.ca checked out the launch at Futureshop’s flagship Dundas Square location to see if consumers were in a frenzy over the tablet, or not. Worth noting, we shot, edited, and published the video entirely with Apple’s iPad 2. We’ll have a video about how the iPad sizes up as a video production tool soon.

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