Different companies with different focus, directions, methods and products to reach the channel. And yet all three at one time or another have been rumored to be experiencing problems or are about to merge with someone or somebody in some way shape or form.

Both Supercom and Synnex have invested

a lot of time and money in developing their processes to assist them in their continued growth. They both do an excellent job of providing the three key elements of distribution, price, availability and some sort of credit facilities. How would Seanix, which has numerous direct end user relationships impact on that ability to service the reseller channel? It will be anyone guess.

If you analyze all three companies (I only deal with two of them), they seem to have a lot of common elements with little in the way of real duplication other than admin/infrastructure costs. They all play in the same space (white box) that will probably grow dramatically due to decreasing choice for resellers and customers. Ultimately it is that lack of choice that makes it complicated for resellers and gives any of them an advantage in some sort of merger or acquisition.

It is getting so you can’t tell the game players from the audience sometimes. Oops, sorry we are in the indirect business, if there isn’t a juicy rumour this week, someone will start one.

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