7 lessons on effectively using user generated content

Whoever said that user generated content (UGC) is free doesn’t know what they’re talking about, according to Kim Pittaway, Toronto-based journalist, media consultant and online content expert.

Perhaps the biggest mistake of many online publishers is to treat UGCs as freebies, she said: “In taking this approach many organization fail to realize the full potential of user generated content because often the tendency is to just slap it on the site.”

Share on LinkedIn Share with Google+