Covering the fourth cohort grad showcase at Toronto-based accelerator Extreme Startups, we met some interesting people on the leading edge of the digital marketing space and reconnected with others.

Whether or not you’d consider spending your own marketing budget on the web-based services offered by the startup firms featured here, the people behind them are experts worth paying attention to in this field. Each offers an inside perspective on the entrepreneurial journey, in addition to content relevant to sales and marketing professionals, and they’re willing to connect on Twitter.

Nariman Haghighi is one of the co-founders behind Candid, a web-based platform that aims to help businesses put user-generated photos alongside products for sale on an e-commerce website. Since Candid is all about finding great photos on social networks, Haghighi often shares pretty pictures on his feed – including recent shots of Toronto’s ice storm. Having grown up in Toronto after his family moved to the city from Tehran, Haghighi studied computer science at the University of Waterloo where he started working in web software from year one. He could have worked for Nvidia full time in Silicon Valley after graduating, with a full-time position in his pocket, but instead opted to stay in Toronto.

Content marketing superstar Jen Evans has 13 years of experience under her belt and is very involved in Canada’s tech industry. She’s the Chair of the Information Technology Association of Canada (ITAC) and also chaired the 2012 Canadian Marketing Association’s Social Media Conference. Now Evans is the co-founder and CEO of SqueezeCMM, a web-based software platform that promises to help content marketers track how effective their content is on digital channels. In past, Evans has helmed Sequentia Environics, a big data platform that sought to more precisely measure the performance of web content. Evans’ feed shows she is active on Twitter and routinely engages with her followers.

ExecNote is a web-bases software platform aimed at sales professionals, promising to help them be effective with social selling tactics in just four minutes a day. While the intended audience are sales pros, marketers may celebrate if the software achieves its goal of getting the sales pros active on social media and sharing their content – which the software makes doable with one click. The brand’s account makes a habit of curating other good tweets related to social selling, shares related articles, and engages with followers.

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