Toronto firm's sales soar with online video presentations

Lights, camera ... and a lot of sales action. Since CRM apps vendor, Interchange Solutions, began using online videos to showcase its products, the firm's salespersons are closing 25 per cent more deals, while their workload has decreased 10 per cent. You too can use online video to achieve similar stunning results. We'll show you how.
6/5/2009 5:00:00 AM By: Nestor E. Arellano

It's every firm's dream -- a sales professional who is paid once, but can deliver knockout sales pitches, demos and customer support presentations 24x7.

Those are just the kind of salespersons Interchange Solutions Inc. has put to work … virtually that is.

The Markham, Ont.-based firm makes customer relations management (CRM) apps for the BlackBerry and other mobile devices based on the IBM/Lotus Collaborative Platform.

Visit the company's Web site any time, day or night, and you can access an online video featuring one of Interchange Solution's hired presenters.

And the fact that they are "virtual" doesn't make them any less effective.

In fact, use of online video presentations to complement in-person live sales pitches has sharply hiked closing rates, according to John Durst, vice-president of sales at Interchange Solutions.

What's more, these virtual presenters have also freed up the firm's field sales force.

Here's a sample of Interchange Solution's online marketing video

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"The videos have reduced our sales personnel's workload by as much as 10 per cent, while bumping up our closing rate 25 per cent."

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