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There are six digital diseases that can absolutely ruin an online campaign, says an expert on Web site usability.

And unfortunately many marketers are falling prey.

They're simply blowing away the tremendous opportunities Canada offers - as one of the most connected populations in the world, noted Steve Mast, vice-president and managing director of Delvinia Interactive Corp.

Toronto-based Delvinia provides interactive design and digital marketing services.

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Two decades after the advent of the Internet, "we still have numerous cluttered Web sites plastered with ads and widgets that make navigation difficult for the customer," Mast said.

The Delvinia exec was a speaker at last week's Marketing Week Conference in Toronto hosted by the Canadian Marketing Association. His presentation was titled: Avoiding Six Deadly Digital Diseases.

A recent Delvinia survey that identified Web features most annoying to Canadian online shoppers. The three most bugging features are:

• Full page pop ups of another product or service - 43 per cent

• Cluttered Web pages - 17 per cent

• Lack of relevant information and customer reviews - 15 per cent

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