Line of Business
Digital marketing an untapped gold mine for Canadian firms
Digital marketing offers explosive marketing potential with Canadians spending up to 30 per cent of their time on digital channels. Unfortunately Canadian companies aren't taking notice.11/6/2009 7:00:00 AM By: Nestor E. Arellano
The fact that Canadians spend as much as 20 to 30 per cent of their media consumption time on digital channels presents great marketing opportunities.
Unfortunately, it's not a phenomenon marketers here are really taking advantage of, says an interactive marketing expert.
"Canadian marketers are only spending eight to 12 per cent of their advertising budgets in the space," says Adrian Capobianco, president and partner at Toronto-based Quizative Inc.
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"Many of them are clearly being left behind by the digital bandwagon."
Capobianco will be a presenter at the upcoming CMA (Canadian Marketing Association) 2009 Marketing Week conference in Toronto November 11 and 12. His presentation is titled: Beyond Broadcast: Engaging your audience.
Page Navigation 1) Marketers were left behind by the social networking bandwagon. - Page 1
2) Social networks have superseded traditonal digital media. - Page 2
3) Mobile media is a mismanaged goldmine. - Page 3
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