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Niagara Falls Tourism Web site gets flood of visitors after marketing makeover
Just a couple of years ago, Niagara Falls Tourism's Web site was only getting a trickle of traffic and the site was conspicuously absent from search results. But aftering working with A Couple Of Chicks to hone its key word marketing and build up well-targeted content, the site is now displays among the top search results and traffic just keeps pouring in.8/12/2009 6:00:00 AM By: Brian Jackson
Until a couple of years ago, the Niagara Falls Tourism's Web site didn't do justice at all to the awe-inspiring mangnificence of the destination it was meant to promote.
Googling the natural wonder didn't even bring up the association that acts as a gateway to the bevy of tourism services, activities and products available at Niagara Falls.
Being absent from the search results wasn't acceptable to Victor Ferraiulo, administrator with Niagara Falls Tourism. He wanted the Web site to be at the top of the list for searches related to the region.
"There was a real desire to become the main, reliable source related to Niagara Falls." Search engine optimization (SEO), Ferraiulo says, helped achieve that goal.
So Niagara Falls Tourism called in A Couple of Chicks e-Marketing to help.
Once his Mississauga, Ont.-based e-marketing strategy consulting firm started filling the site with relevant content, honing in on the right key words, and paying close attention to site traffic, things really started to flow.
After a year, the site sat atop the Google search results for "Niagara Falls" and was linked to by nearly twice as many Web sites.
Daily site visitors nearly doubled from 2,800 to 4,300, and the site went from index obscurity to a high-profile placement.
Now the group is further capitalizing on its success, having launched a fresh design Aug. 1.
The new look is based on data collected on how visitors use the site, and the focus is on putting relevant content front and centre.
After all, just as humans need water to survive, Web sites need content to stay afloat says Alicia Whalen, co-founder and CEO of A Couple of Chicks.
"Once we determine where we want to be indexed, we fill up content to make sure that happens," she says. "It can't just be key word stuff -- you have to engage the consumer as well as the search engine."
Page Navigation 1) Niagara Falls Tourism aims to be the main source of information related to the landmark. - Page 12) Key words -- a big focus to improve search engine ranking. - Page 2
3) Redesigned Web site features blogger, targeted content. - Page 3
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